Product Manager - Digital Marketing

Founded in 2003 and headquartered in Singapore, Group-IB is a leading creator of cybersecurity technologies to investigate, prevent, and fight digital crime. Combating cybercrime is in the company’s DNA, shaping its technological capabilities to defend businesses, and citizens, and support law enforcement operations.

Group-IB’s Digital Crime Resistance Centers (DCRCs) are located in the Middle East, Europe, Central Asia, and Asia-Pacific to help critically analyze and promptly mitigate regional and country-specific threats. These mission-critical units help Group-IB strengthen its contribution to global cybercrime prevention and continually expand its threat-hunting capabilities.

As a Product Marketing Manager at Group-IB, you will be a key player in driving the market success of our unified cybersecurity services. You will be responsible for executing key global GTM activities and accountable for ensuring their strategic alignment and success within a structured framework.

Conduct competitive analysis and market trend analysis to identify key opportunities.

Collaborate with Product Management on customer research and product performance analysis.

GTM Strategy & Planning Define central product messaging, buyer personas, and content journey mapping to guide GTM efforts.

Establish, maintain, and align marketing and sales channel strategies to drive demand.

Own the creation and approval process of the GTM strategy & plan, ensuring alignment with Marketing & Sales leadership.

Develop sales enablement materials, including commercial decks and training content.

Lead the creation of marketing assets (campaigns, data sheets, case studies, white papers).

Organize and execute sales training sessions in collaboration with Product and Partner Marketing.

Product Launch & Performance Review Oversee and optimize the marketing launch plan, ensuring it meets business objectives.

Track and analyze performance metrics (campaign effectiveness, sales enablement impact) to drive improvements.

Oversee the thought leadership strategy, including speaking engagements and content development.

Work with Marketing to refine campaign strategies based on performance analytics.

Previous 3 years of experience in product marketing, ideally within the cybersecurity industry or a related B2B technology sector.

Ability to analyze market data, identify trends, and contribute to strategic marketing plans.

Strong interpersonal skills and a collaborative mindset, comfortable working cross-functionally with product, sales, and marketing teams.

Solid organizational and project management skills, with the ability to manage multiple priorities and deadlines effectively in a fast-paced environment.

Fluent in English (written and spoken) is essential.

Bachelor's degree in Marketing, Business, Computer Science, or a related field

Familiarity with marketing automation (e.g., HubSpot), CRM (e.g., Salesforce), and analytics tools (e.g., Google Analytics).

Experience in demand generation, growth marketing, or digital campaign optimization

Whether you’re aiming to deepen your expertise, step into leadership, explore new departments, or take your career abroad, we provide diverse opportunities for professional development.

You’ll be working with cutting-edge technologies recognized globally by Gartner, IDC, and Forrester, and contributing to projects that span across 60 countries alongside 450+ partners and 500+ clients.

And with Group-IB’s continued global growth and financial stability, your career trajectory here can accelerate faster than in most traditional environments.

Dynamic Environment Join a rapidly growing global company with a vibrant, international culture

Comprehensive Health Coverage : Your well-being comes first. We offer health insurance to support you when it matters most.

Through our incentive program, we cover the cost of professional development, because your growth fuels our innovation.

Meaningful Challenges & Growth Paths : From soft skills development to advanced technical training, a wide range of internal programs help you expand your skill set, and earn recognition and rewards along the way.

Whether it’s launching a tech blog, organizing events, building communities, or starting a sports team.

#J-18808-Ljbffr