CRM & App Marketing Manager (f / m / x)

Company Description

Join Autohero, the fast-growing online shop for used cars, as part of the international CRM team at AUTO1 Group – Europe’s largest platform for used car dealers .

At Autohero, we’re on a mission to deliver a customer journey that’s not just effective — but smart, personal, and truly omni-channel.

The Autohero app is still in its early growth phase – giving you a rare opportunity to help shape how we engage users on mobile from the ground up. You’ll play a key role in building the app CRM foundation and driving adoption through data-driven, high-impact campaigns and automations.

If you’re passionate about user-centric marketing, excited by data and automation, and ready to help define what great looks like for app CRM – we’d love to meet you.

Job Description Own and optimize app-first CRM journeys : push notifications, in-app messaging, and cross-channel flows

Partner with product and tech to implement mobile touchpoints and trigger logic within the Autohero app

Develop and execute personalized omni-channel strategies that engage, convert, and retain users

Plan and deliver CRM campaigns – supported by dedicated design, analytics, and engineering teams

Collaborate with our Marketing Intelligence team to define reporting needs and ensure you have the right insights to guide CRM strategy

Track user behavior and CRM performance metrics to test, learn, and iterate (e.g. via A / B testing, segmentation, automation)

Launch and scale new messaging channels such as WhatsApp or RCS across the CRM ecosystem

Qualifications Experience in CRM or mobile marketing – ideally in e-commerce or app-based environments

Hands-on experience with push, in-app, and email campaigns , and a clear sense of what drives engagement

A data-driven mindset and strong analytical skills – you let KPIs and insights guide your work

The ability to identify reporting needs and collaborate with analytics teams – you know what data is available, what to ask for, and how to turn insights into action

A proactive, curious mindset – you challenge the status quo and seek continuous improvement

Fluency in English is a must; Spanish or French as a native language is a strong plus

Applicants from Spain are especially encouraged to apply

Additional Information Join us, in building the best way to buy and sell cars!

100% remote! No matter where you live, work full time from home.

Once a unicorn, now a listed public company, be part of our success story!

Our dynamic startup environment offers new challenges for personal growth with the contribution of own ideas

We invest in your personal and professional growth with a dedicated education budget for online courses, conferences and trainings

We offer discounts on well-known brands like Flaconi, Bosch, Apple and Sky, as well as special offers on used cars for you, your family and your friends

To apply, please upload your CV in English!

Contact

Emily Albrecht

At AUTO1 Group we live an open culture, believe in direct communication, and value diversity. We welcome every applicant; regardless of gender, ethnic origin, religion, age, sexual identity, disability, or any other non-merit factor.

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