Our Mission is to be able to say - “Anyone in the World below $15M should fire their Agency tomorrow as nobody can beat this Value & Service at this Price”
We’re looking for a results-driven and experienced Head of Digital Advertising Strategy to join our team.
The Head of Digital Advertising Strategy at Common Thread Collective (CTC) plays a key role in scaling our clients’ success. It involves creating accurate forecasts to guide clients towards their goals, followed by meticulous execution of strategies to achieve these goals daily.
Your actions embody CTC’s core values and reflect your expertise in strategic forecasting and media acquisition principles.
Your role extends beyond results; it involves proactive client engagement, transparent communication about actions and performance, fostering trust and partnership.
You will be an advocate for CTC's approach to media acquisition and tools.
As a leader, you set high standards, view challenges as opportunities, and take ownership to deliver excellence.
WHAT WE LOOK FOR
This role isn’t for everyone, but for those who align with our values...
Our core values are central to our culture. The right candidate will appreciate and subscribe to these values, understanding their importance for our success.
We base all decisions—recruiting, hiring, promotions—on these values.
These values are challenging, and we invest heavily in supporting our team. We seek individuals eager to make their work meaningful.
AUTODIDACT
- Naturally curious, quick learner, committed to self-education and resourcefulness.
- Open to feedback, proactive in improvement, and autonomous in refining skills.
- Thrives in self-managed environments with initiative and ownership.
UNIMPEACHABLE CHARACTER
Honest, courageous in truth-telling, humble, and self-aware.Values feedback and takes full ownership of outcomes.COMPETITIVE GREATNESS
Performs well under pressure, determined, adaptable, and passionate about work.What Success Looks Like
NECESSARY SKILLS
TRAINING PERIOD
Willingness to work hard, learn fast, and complete tasks with quality and timeliness.Perseverance and ability to learn from repetitive exercises.ONBOARDING
Align and contribute to the team’s ideas and strategies.Manage and coordinate with team members across different roles.Organize, prioritize, and manage multiple tasks with attention to detail.Maintain data integrity and execute the Prophet system for clients.Build growth forecasts, analyze data, and manage marketing calendars.Execute daily adjustments to meet KPIs, collaborate on strategic planning, and adopt new tools early.Implement best practices, monitor campaigns, and optimize strategies.QUALITY AND CLIENT COMMUNICATION
Maintain forecast accuracy within 5%, ensure daily client alignment, and deliver high-quality work on schedule.Communicate effectively with clients through daily updates and weekly strategy calls.CONTRIBUTION AND LEARNING
Share feedback, contribute ideas, and support team learning and content creation.NEXT-LEVEL SKILLS
Exceptional English communication, presentation, and emotional intelligence skills.Strong data analysis skills, familiarity with Google Sheets, and a desire to learn more.Broad experience in relevant domains like data analytics, business operations, media buying, etc.Structured problem-solving and critical thinking abilities.Passion for e-commerce, high motivation, and autonomy in work.Results
Achieve certification in our system, deliver high accuracy, lead team efforts, and optimize media buying.Maintain client satisfaction, meet deadlines and budgets, and contribute to team growth and innovation.MANAGEMENT
Report to Joy Sharma, Director of the CTC Accelerator Program.Work under Joy’s mentorship, embracing a culture of excellence and continuous growth.Role is client-facing, with remote work flexibility, and offers a clear career development path with transparency and fairness.
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