Head of National Marketing Strategy

This is a leadership role within the marketing department responsible for developing and implementing national marketing strategies.

The ideal candidate will be an experienced marketer with a strong track record of success in digital and social media marketing, campaign planning, and brand building.

The position requires a solid understanding of the Spanish healthcare ecosystem and reimbursement pathways as well as fluency in Spanish and English.

Job Description :

We are seeking a dynamic and strategic Head of Marketing to lead all marketing efforts in Spain.

This role is a key leadership position responsible for defining and executing the national marketing strategy. You'll drive growth, visibility, and engagement across multiple channels — including digital, social media, HCP marketing, and patient outreach — helping position our organization as the leading diabetes technology brand in the Spanish market.

Key Responsibilities :

• Develop and lead the end-to-end marketing strategy to establish market leadership in Spain.
• Drive brand growth through integrated campaigns, including social media, digital marketing, events, and public relations.
• Manage and grow our local social media presence to drive awareness, trust, and engagement.
• Plan and execute product launches with tailored go-to-market strategies, competitive positioning, and value messaging.
• Build strong relationships with healthcare professionals (HCPs), KOLs, and patient advocacy groups.
• Lead the creation of compelling, compliant marketing content for patients and HCPs.
• Oversee the local marketing team and collaborate with global functions (Sales, Medical, Regulatory, etc.).
• Analyse marketing KPIs and ROI to guide continuous optimization.

Requirements :

To be considered for this role, you must have :

Benefits :

We offer a competitive salary, performance bonus, and benefits package, as well as a high-impact leadership role in a rapidly growing organization. The opportunity to shape the future of diabetes care in Spain makes this role truly unique. Career progression within our global organization focused on innovation will also be available.

What We're Looking For :

We seek a strategic thinker with a hands-on mindset, a leader who's excited by the challenge of taking our brand to #1 in a competitive market. Passionate about patient-cantered innovation and digital-first engagement, the ideal candidate will thrive in a regulated healthcare environment with strong cross-functional skills.