HEAD OF DIGITAL (PROGRAMMING)

The Head of Programming leads programming of Owned (redbull.com & RedBull TV) and Managed 3rd party (TikTok, Instagram, YouTube etc.) channels, along with the community management across them, and builds on the organization’s business plan by creating and implementing cross-platform programming strategies in support of the organization’s wider marketing mix. She / he drives brand love via organic engagement with as large an audience as possible across metrics such as reach, engagements, frequency, and length of interaction, by ensuring RedBull generates word of mouth with the right content on the right account / platform at the right time. Ultimately this role brings a wealth of industry knowledge across social, web and emerging digital channels, with the ability to put strategy into action by bringing stories to life, engaging audiences at scale, and bringing constant value to their peers in the organization.

Areas that play to your strengths

All the responsibilities we'll trust you with :

• University degree, communications, film or art studies, journalism.
• Digital Media leader with at least 5 years of management experience in digital programming of channels / platforms. Related roles in similar sized Media Networks, such as Head of Programming, Head of Digital Media, Head of social media with broad network of channels.
• Required to have experience actually running social media accounts and / or programming websites and apps.
• Expert in identifying where consumers live digitally, how they consume content, and how to engage them with content according to their consumption behavior.
• Has a constant sense of online trends and knows how to drive Word of Mouth online.
• Fluent English, written and spoken.
• Strong communicator, knows how to constantly uplevel digital knowledge in the organization.
• Clear understanding of competitor activity and consumer behavior in both a media and FMCG business context.
• Lives and breathes media on the internet.
• Excellent digital industry knowledge.
• Analytic thinking, high affinity to data, with ability to translate into strategy and concrete initiatives.
• Hands-on, not afraid to run accounts when needed.
• Curious, open, creative.
• Leadership skills, good presenter and motivator.
• Problem solver.

Travel 20-30%

Where You'll Be Based

Madrid Comunidad de Madrid, Spain

Got what it takes?

In your application we want to see your personal style - what makes you tick and why you think your next opportunity is here with us.

Apply Now

Travel : 25% The description of this job offer is intended to collect the information necessary to identify, in a general and non-exhaustive manner, the general characteristics of the position, with the aim of allowing those who wish to apply and participate in the selection process to do so with full legal guarantees. You are also informed that RedBull España, S.L. will treat your application and those of other candidates with full respect for current legislation and fundamental rights; in particular, equal treatment and non-discrimination. Likewise, those who wish to start the process are informed that no rights can be expected as a result of this job offer.

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