Head of Marketing

Now Hiring : Head of Marketing – Spain (Insulin Pump / Diabetes Technology) Location : Madrid, Spain (Hybrid) Position : Full-time | Director Level Start Date : ASAP We are hiring on behalf of a fast-growing medtech company specializing in innovative insulin pump solutions . With a clear ambition to become the 1 supplier of insulin pumps in Spain , the company is investing heavily in market expansion and brand leadership. To support this vision, we are seeking a dynamic and strategic Head of Marketing – Spain to lead all marketing efforts in the country. Note : People outside of the diabetes market will not be screened or progressed Position Overview This role is a key leadership position responsible for defining and executing the national marketing strategy. You’ll drive growth, visibility, and engagement across multiple channels — including digital, social media, HCP marketing , and patient outreach — helping position the company as the leading diabetes technology brand in the Spanish market. Key Responsibilities Develop and lead the end-to-end marketing strategy to establish market leadership in Spain. Drive brand growth through integrated campaigns, including social media , digital marketing, events, and public relations. Manage and grow the company’s local social media presence to drive awareness, trust, and engagement. Plan and execute product launches with tailored go-to-market strategies, competitive positioning, and value messaging. Build strong relationships with healthcare professionals (HCPs), KOLs, and patient advocacy groups. Lead the creation of compelling, compliant marketing content for patients and HCPs. Oversee the local marketing team and collaborate with global functions (Sales, Medical, Regulatory, etc.). Analyse marketing KPIs and ROI to guide continuous optimization. Ensure all marketing activity adheres to local compliance and healthcare promotion guidelines. ✅ Candidate Requirements 8 years of healthcare marketing experience, ideally in diabetes care, medical devices, or pharmaceuticals. Strong track record of success in digital and social media marketing , campaign planning, and brand building. At least 3 years of experience in a senior or director-level marketing role. Solid understanding of the Spanish healthcare ecosystem and reimbursement pathways. Fluent in Spanish and English , with excellent communication and leadership skills. Degree in Marketing, Business, Life Sciences, or related field; MBA preferred. What We're Looking For A strategic thinker with a hands-on mindset. A leader who’s excited by the challenge of taking a brand to 1 in a competitive market . Passionate about patient-cantered innovation and digital-first engagement. Experienced in regulated healthcare environments with strong cross-functional skills. What’s on Offer Competitive salary, performance bonus, and benefits package. A high-impact leadership role in a rapidly growing company. The opportunity to shape the future of diabetes care in Spain. Career progression within a global organization focused on innovation.