Marketing Automation Specialist

Marketing Automation Specialist – Inbound Acquisition & Campaign Performance (Pardot + Salesforce)

About us

Avantio, with more than 20 years of experience, is a vacation rental software whose mission is to provide dynamic and innovative cloud-based technology solutions for holiday rentals. The holiday rental sector is in a phase of transformation and expansion. Avantio's commitment is to provide agencies with the tools specifically designed for their growing needs along with the best possible customer service experience.

Based in Valencia and with sales teams in the USA and LATAM, in Avantio you will discover a highly qualified team, made up of top-level professionals, in an international environment.

Description

We are looking for a person who combines technical proficiency, strategic vision and a creative mindset. This position is key to accelerating inbound lead acquisition through advanced automation in Account Engagement (Pardot), fully integrated with Salesforce.

Your mission will be to nurture, qualify and convert our leads in a scalable way, ensuring that each campaign contributes directly to our acquisition goals.

Key Responsibilities

Automation & CRM.

• Design continuous nurturing strategies aligned with the conversion cycles of our different markets .
• Implement automated processes in Pardot : dynamic flows, scoring, tags, content segmented by language and type of potential customer.
• Segment and enrich the database to personalise journeys , with a strong data-driven mindset and ability to manage large volumes of information
• Measure, analyse and optimise campaign performance : conversion rates, CPL, scoring, engagement...
• Identify patterns through analysis and presenting actionable insights to the team.

Measurement and constant optimisation

Cross-functional collaboration.

Requirements

What do we offer?

At Avantio we look for people who identify with our values : we care, we constantly help each other, we communicate a lot (both internally and with our clients and partners) and we learn from each other. We want you to make this project yours too!

One of the most important things is the good atmosphere in the Avantio team, and in order to maintain and further develop it, the company is involved in this. We have two big events where we all get together : Avantio Summer Event 🏖️ and Xmas dinner🎄. In addition, during the year, we are also encouraged to get together in what we call internally 🏃‍♀️"The Extracurriculars"🏃, the company provides us with different activities : paddle courts twice a week, volleyball courts during the summer, and we have a football team that plays matches monthly ⚽ 🏐 🎾

Added to all this are the more informal meet-ups we have all year long, as we have a great Afterwork group 🎉 , thanks to which we get together to do multiple activities (go bowling, ice skating, or just meet up for a drink), and it allows us to get closer to people from all departments!

We provide the necessary tools and opportunities to grow professionally. You will be challenged so that you can develop your professional career and this will lead to the growth of the company. In other words, "the sky's the limit" 🌟

If all this describes you and you want to work in a young, international company with these values, don't hesitate to apply!