Talent.com
Esta oferta de trabajo no está disponible en tu país.
Outbound Marketing Specialist

Outbound Marketing Specialist

Shipa Ecommercevalència, España
Hace más de 30 días
Descripción del trabajo

iContainers is an online freight forwarding platform that simplifies global shipping for businesses and individuals. Founded in 2007, it offers a user-friendly interface for booking and managing ocean and air freight services. iContainers enables companies and individuals to compare shipping rates, book FCL, LCL, and air shipments, and track cargo in real-time, providing greater transparency and efficiency in the logistics process.

In this role, you will develop and execute outbound marketing strategies to attract new business, promote our logistics solutions, and drive qualified leads to our sales team for all our business verticals. This position requires a strategic thinker with strong communication and analytical skills who can effectively manage multiple campaigns across various channels, including email, social media, and direct outreach.

Your Responsibilities

Campaign Strategy & Execution :

  • Design and implement targeted outbound marketing campaigns highlighting our logistics services, such as ocean freight, air freight, domestic shipments, and tracking in the US, shop and ship, returns management, international relocations, e-commerce, etc., including email, cold calling, direct mail, and social media.

Cold Outreach & Follow-Up :

  • Conduct cold outreach via email and phone to potential clients in the logistics and supply chain industry, introducing them to our vertical solutions and qualifying leads for further sales engagement.
  • Lead Generation & Nurturing :

  • Collaborate with sales and business development teams to identify target industries (e.g., retail, manufacturing, e-commerce) and decision-makers (e.g., supply chain managers, operations directors) for outbound campaigns, generating and nurturing qualified leads for logistics services.
  • Set Campaign Goals & Track Performance :

  • Measure and analyze the success of outbound campaigns by monitoring key performance indicators (KPIs) such as open rates, conversion rates, lead quality, and campaign ROI.
  • Provide insights and recommendations for improving outreach strategies within the logistics sector.
  • Management of Campaigns in our Marketing Tech Stack :

  • Use our CRM platform (Salesforce) and sales enablement tools (SalesLoft) to manage prospect databases, ensuring accurate tracking of interactions, lead segmentation, and communication follow-ups specific to logistics services.
  • Event & Webinar Promotion :

  • Support outbound marketing initiatives around logistics-related conferences, trade shows, webinars, and industry events.
  • Support our team’s attendance at events through targeted outreach and follow-up campaigns.
  • Social Media Management :

  • Manage our social media channels, primarily focusing on LinkedIn for B2B. You will need to become a LinkedIn champion.
  • Recommend ideal social media channels to focus on based on our business verticals.
  • Collaboration Across Teams :

  • Work closely with the sales, logistics operations, and product development teams to align outbound marketing efforts with iContainers' service offerings.
  • Collaborate with our PPC Manager to create social ads campaigns for outbound marketing and propose well-funded campaigns.
  • Collaborate with content creators to develop compelling content for your outbound marketing purposes.
  • Tooling Research :

  • Stay up-to-date with outbound marketing tools that could be useful for iContainers' business objectives.
  • Your Qualifications

  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • 2-4 years of outbound marketing experience, focusing on logistics, transportation, or supply chain services.
  • Experience in using B2B outbound marketing tools such as LinkedIn Sales Navigator.
  • Excellent communication skills with the ability to craft industry-specific messaging that resonates with logistics buyers and decision-makers.
  • Experience using CRM tools (e.g., Salesforce, HubSpot) and email marketing platforms.
  • Ability to manage multiple campaigns simultaneously and work effectively in a fast-paced environment.
  • Knowledge of B2B marketing and lead generation techniques specific to logistics services.
  • Your Competencies

    Technical :

  • Understands the logistics industry, including freight forwarding, warehousing, transportation, and supply chain management.
  • Strong analytical skills to assess campaign performance and optimize strategies.
  • Knowledge of B2B marketing and lead generation techniques specific to logistics services.
  • Experience working with logistics-related technologies or platforms (e.g., TMS, WMS, ERP systems).
  • Familiarity with regulatory and compliance requirements in logistics, such as customs regulations, international shipping, or freight tariffs.
  • Understanding of digital marketing and account-based marketing (ABM) strategies.
  • Proficiency in Google Analytics, Excel, and campaign A / B testing tools.
  • Ability to learn and adapt to new technologies quickly.
  • Attention to detail and accuracy.
  • Ability to work independently and as part of a team.
  • Behavioral :

  • Teamwork and Collaboration
  • Quality and Results-focused
  • Learning Agility
  • Creativity and Innovation
  • Service Excellence
  • Agility and Adaptability
  • Communication
  • Planning and Organizing
  • Problem Solving
  • J-18808-Ljbffr

    Crear una alerta de empleo para esta búsqueda

    Marketing Specialist • valència, España

    Ofertas relacionadas
    • Oferta promocionada
    Outbound Marketing Specialist

    Outbound Marketing Specialist

    buscojobs Españavalència, España
    Containers is an online freight forwarding platform that simplifies global shipping for businesses and individuals.Founded in 2007, it offers a user-friendly interface for booking and managing ocea...Mostrar másÚltima actualización: hace 3 días
    • Oferta promocionada
    Marketing Specialist

    Marketing Specialist

    F. Hoffmann-La Roche Gruppevalència, España
    Na Roche, você pode-se apresentar como você mesmo, abraçado pelas qualidades únicas que traz.Nossa cultura incentiva a expressão pessoal, o diálogo aberto e as conexões genuínas, onde você é valori...Mostrar másÚltima actualización: hace 13 días
    • Oferta promocionada
    Regional Digital Marketing Specialist

    Regional Digital Marketing Specialist

    AutoStorevalència, España
    Regional Digital Marketing Specialist.AutoStore holds a simple yet powerful vision : to store and move things for everyone, everywhere. Founded in Norway, we've grown into a global technology company...Mostrar másÚltima actualización: hace más de 30 días
    • Oferta promocionada
    Marketing Specialist - Romanian Market

    Marketing Specialist - Romanian Market

    Heymondovalència, España
    At Heymondo, we're not just redefining travel insurance—we're reinventing the way people experience the world.As a fast-growing travel insurtech based in Barcelona but with a global outreach, we th...Mostrar másÚltima actualización: hace 16 días
    • Oferta promocionada
    • Nueva oferta
    ▷ Busqueda Urgente Outbound Marketing Specialist

    ▷ Busqueda Urgente Outbound Marketing Specialist

    WhatJobsValencia, Kingdom Of Spain, España
    Buscamos Técnico / a de Marketing para unirse a nuestro equipo!¿Te apasiona la prospección de clientes y el análisis de datos? En nuestra empresa, buscamos a alguien como tú para formar parte del Dep...Mostrar másÚltima actualización: hace 4 horas
    • Oferta promocionada
    Marketing Specialist

    Marketing Specialist

    industria farmaceuticavalència, España
    Nuestra empresa, líder en el sector bucodental con más de 60 años de experiencia en la Industria Farmacéutica, está buscando un / a. Equipo durante una baja maternal.Elaboración de presentaciones y do...Mostrar másÚltima actualización: hace más de 30 días
    • Oferta promocionada
    Marketing Specialist / Manager

    Marketing Specialist / Manager

    Comtalkvalència, España
    At NTT DATA, we are looking for a manager with experience in the European Public (public institutions) sector who would like to continue developing their career within the executive layer of NTT DA...Mostrar másÚltima actualización: hace más de 30 días
    • Oferta promocionada
    Influencer Marketing Specialist

    Influencer Marketing Specialist

    Platanomelónvalència, España
    Platanomelón es la marca de bienestar íntimo líder en España y México que nace (en 2014) con la misión de naturalizar la sexualidad y transmitiendo la visión de que el sexo es algo natural, sano y ...Mostrar másÚltima actualización: hace 23 días
    • Oferta promocionada
    Email Marketing Specialist

    Email Marketing Specialist

    DigiOrange Incvalència, España
    We are an international team of DigiOrange Inc.Besides electronics, we develop board games under TipsyChicken games.From cutting-edge headphones to precision-engineered microphones and sleek comput...Mostrar másÚltima actualización: hace 8 días
    • Oferta promocionada
    Outbound Marketing Specialist

    Outbound Marketing Specialist

    Aplicaciones Tecnológicas - Smart Earthing | Smart Lightningpaterna, España
    Buscamos Técnico / a de Marketing para unirse a nuestro equipo!.Te apasiona la prospección de clientes y el análisis de datos? En nuestra empresa, buscamos a alguien como tú para formar parte del Dep...Mostrar másÚltima actualización: hace 29 días
    • Oferta promocionada
    Marketing & Events Specialist

    Marketing & Events Specialist

    Prodevelopvalència, España
    Estrategia y planificación de marketing : .HubSpot, generación y segmentación de leads, automatización, informes periódicos. Análisis de mercado y tendencias : .Titulación en Marketing, Comunicación, AD...Mostrar másÚltima actualización: hace más de 30 días
    • Oferta promocionada
    Marketing Specialist

    Marketing Specialist

    Octopus Groupvalència, España
    Revolucionamos la energía para cambiar el mundo.Somos un equipo de personas apasionadas que trabaja cada día para hacer que la energía sea. Queremos transformar la forma en que el mundo consume ener...Mostrar másÚltima actualización: hace más de 30 días
    • Oferta promocionada
    Marketing Specialist 市场专员

    Marketing Specialist 市场专员

    BYD Harmony Auto Spainvalència, España
    We are currently looking for a motivated Marketing Specialist to join our team at BYD Dealership in Madrid.Plan and formulate brand strategies, analyze market competitors' products, conduct product...Mostrar másÚltima actualización: hace más de 30 días
    • Oferta promocionada
    Digital Marketing Specialist

    Digital Marketing Specialist

    NEOLITHvalència, España
    At Neolith, we are seeking a seasoned digital marketing professional to join our team as a Digital Marketing Specialist.This key role will be responsible for defining, executing, and monitoring dig...Mostrar másÚltima actualización: hace 2 días
    • Oferta promocionada
    Outbound Account Executive

    Outbound Account Executive

    Limelight Healthvalència, España
    El departamento de ventas outbound de Odoo España está buscando candidatos altamente motivados, que nos ayuden a cumplir nuestra misión : Liderar el mercado español de las ERPs y hacer que las empr...Mostrar másÚltima actualización: hace 12 días
    • Oferta promocionada
    Marketing Automation Specialist

    Marketing Automation Specialist

    AvantioPaterna, Comunidad Valenciana, España
    Marketing Automation Specialist – Inbound Acquisition & Campaign Performance (Pardot + Salesforce).Avantio, with more than 20 years of experience, is a vacation rental software whose mission is to ...Mostrar másÚltima actualización: hace 5 días
    • Oferta promocionada
    Marketing Specialist

    Marketing Specialist

    Manglaivalència, España
    Manglai es una plataforma B2B que busca simplificar el acceso a la sostenibilidad empresarial , permitiendo que empresas de todos los tamaños, y sin conocimientos previos, puedan tomar acción para ...Mostrar másÚltima actualización: hace 23 días
    • Oferta promocionada
    Digital Marketing Specialist

    Digital Marketing Specialist

    NNormalvalència, España
    Direct message the job poster from NNormal.NNormal is a brand created by Kilian Jornet and Camper — built to challenge the way the outdoor industry thinks, operates, and grows.We make products desi...Mostrar másÚltima actualización: hace 1 día