Head of Marketing

Now Hiring : Head of Marketing – Spain (Insulin Pump / Diabetes Technology)

Location : Madrid, Spain (Hybrid)

Position : Full-time | Director Level

Start Date : ASAP

We are hiring on behalf of a fast-growing medtech company specializing in innovative insulin pump solutions . With a clear ambition to become the #1 supplier of insulin pumps in Spain , the company is investing heavily in market expansion and brand leadership. To support this vision, we are seeking a dynamic and strategic Head of Marketing – Spain to lead all marketing efforts in the country.

Note : People outside of the diabetes market will not be screened or progressed

Position Overview

This role is a key leadership position responsible for defining and executing the national marketing strategy. You’ll drive growth, visibility, and engagement across multiple channels — including digital, social media, HCP marketing , and patient outreach — helping position the company as the leading diabetes technology brand in the Spanish market.

Key Responsibilities

• Develop and lead the end-to-end marketing strategy to establish market leadership in Spain.
• Drive brand growth through integrated campaigns, including social media , digital marketing, events, and public relations.
• Manage and grow the company’s local social media presence to drive awareness, trust, and engagement.
• Plan and execute product launches with tailored go-to-market strategies, competitive positioning, and value messaging.
• Build strong relationships with healthcare professionals (HCPs), KOLs, and patient advocacy groups.
• Lead the creation of compelling, compliant marketing content for patients and HCPs.
• Oversee the local marketing team and collaborate with global functions (Sales, Medical, Regulatory, etc.).
• Analyse marketing KPIs and ROI to guide continuous optimization.
• Ensure all marketing activity adheres to local compliance and healthcare promotion guidelines.

Candidate Requirements

What We're Looking For

What’s on Offer