Lead Marketing Analyst

Our client is a fast-growing international product company with offices in Warsaw, Barcelona, and Virginia, plus a globally distributed team. Their culture is built on diversity, innovation, and collaboration, propelling us to the forefront of mobile app monetisation. They are united by a shared mission : empowering people to discover and grow their talents. Their cutting-edge platform and talented, globally dispersed team drive them forward.

In this high-impact role, you’ll lead our marketing analytics efforts across acquisition, retention, and monetisation. You'll act as the bridge between raw data, data science, and strategic decision-making, guiding campaigns and portfolio-level strategies for sustained growth.

Responsibilities

• Guide marketing analytics across paid UA, retention, and monetisation initiatives.
• Spot inefficiencies, trends, and growth potential throughout the user journey.
• Partner with Product, Creative, Monetisation, and UA teams to influence strategy.
• Design and analyse experiments (creative tests, targeting changes, LTV impact, etc.).
• Translate insights into actionable recommendations for leadership and execution teams.
• Collaborate with Data Science on forecasting, predictive models, and performance tracking.
• Develop scalable dashboards, reporting frameworks, and processes for faster decision-making.
• Help define long-term strategy by identifying new, data-driven growth levers.
• Conduct market research and analysis related to competitive landscape, market trends, and business development.
• Uncover insights and make recommendations based off of this analysis and research.
• Distil complex marketing analysis into clear, simple presentations.
• Track, analyse, and report marketing initiatives.

What You'll Bring

Qualifications

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