Join to apply for the User Acquisition Lead (UA) role at amma pregnancy tracker
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Join to apply for the User Acquisition Lead (UA) role at amma pregnancy tracker
amma pregnancy tracker is an international mobile app and one of the world's largest communities for moms-to-be and their families. We are building the world’s best ecosystem to support families through all stages of pregnancy.
As we continue our global expansion, the role of User Acquisition Lead becomes pivotal in driving our growth. You will be responsible for crafting and executing strategies to acquire new users, ensuring that our app reaches and resonates with diverse audiences worldwide.
Responsibilities
- Plan, launch, and optimize digital advertising campaigns to maximize user acquisition. LATAM, Europe, and the US are among our primary markets
- Analyze campaign performance, identifying areas for improvement and implementing changes
- Utilize data-driven insights to optimize UA strategies and improve campaign efficiency
- Provide regular reports on key performance indicators and campaign effectiveness
- Stay informed about industry trends, competitors, and user behavior to inform UA strategies
- Identify new opportunities for user acquisition in emerging markets
- Manage budgets effectively, ensuring efficient allocation across various advertising channels, in collaboration with Finance Team
- Support Marketing Team in daily processes
Requirements
Proven experience as a UA Manager or similar role in the mobile app industry of 3+ yearsIn-depth knowledge of user acquisition strategies and digital advertising platformsStrong analytical skills, with the ability to interpret complex data setsFamiliarity with market research techniques and toolsEffective communication skills to collaborate with cross-functional teamsProactive and results-driven approach to UAEnglish knowledge at least B2 / Upper-intermediateWill Be a Plus
Experience in leading the user acquisition team or people management in generalwhy amma?
Remote work as part of an international teamFlexible schedule tailored around team activities36 days of paid time off per yearShare option program for high performers after one year of serviceAnnual performance reviews and monthly 1 : 1s with your leader / HROpportunity to work on a socially impactful product with a meaningful missionA professional, energetic team and a unique culture where everyone mattersA supportive, transparent environment with no micromanagement or authoritarianism.recruitment process
Send us your CV detailing your relevant experience and what motivates youInterview with HR – an initial 30-minute introduction conducted via ZoomInterview with Head of Marketing – a 40-60 minute discussion conducted via ZoomFinal interview with CPO – a 40-60 minute discussion conducted via ZoomCooperation Invitation : join our team and be a part of spreading more happiness to families worldwide!Seniority level
Seniority level
Mid-Senior level
Employment type
Employment type
Full-time
Job function
Job function
Business Development and Sales
Wellness and Fitness Services
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