SEO Outreach Manager

Join Proton and build a better internet where privacy is the default

Proton is one of Europe’s fastest growing scale-ups, serving more than 100 million users around the world. Since the launch of our first service – Proton Mail – in 2014 by scientists who met at CERN, Proton now provides an ecosystem of well-known services such as Proton VPN, Proton Drive (encrypted file storage), Proton Pass (encrypted password manager) and much more.

Our mission is to build a more ethical and responsible alternative to Big Tech services, with a focus on end-to-end encryption, privacy, open-source and ease-of-use. Our user-first approach has helped Proton grow organically to serve millions of consumers and businesses around the world, with users from organisations including The Guardian, The New York Times and the UN. Proton does not have venture capital investors, is profitable and self-sufficient, and today has over 500 employees representing over 50 nationalities. We're headquartered in Geneva, Switzerland, with additional offices in Zurich, London, Paris, Barcelona, Taipei, Skopje, Vilnius and Prague.

As one of Europe's fastest-growing companies, we offer the chance to tackle complex challenges, influence millions and shape a more equitable internet. We want to create more than just one of the world's most impactful tech companies : we want to create a new internet that serves the interests of all people. We need you, your voice, your ideas and your ambition to make it happen.

Tired of blending into the crowd? Join us and do work you can truly be proud of.

The Team

The SEO team is a small but important part of the Proton family. The importance of SEO is widely acknowledged at the highest levels within the business; it's our greatest traffic driver and allows us to grow our customer-base at an ultra-low CPA. It is a powerful lever to generate strong brand awareness and raise awareness of the various privacy issues that are rife in the world today. As a team, we have a strong working relationship with Brand, Content, Design, Development and Product teams to help shape our website and define how we appear in the search results.

The Role

We are looking for a motivated and detail-oriented SEO Outreach Specialist to join our dynamic marketing team. The SEO Outreach Specialist will play a crucial role in our search engine optimization efforts by building relationships with relevant websites, securing high-quality backlinks, and increasing our online presence and awareness. This role requires exceptional communication skills, a creative mindset, and a passion for staying up-to-date with the latest digital marketing trends.

What you will do

• Outreach Campaigns : Develop and execute effective outreach campaigns to acquire high-quality backlinks from relevant, authoritative websites.
• Link Prospecting : Identify and evaluate potential linking opportunities through research and competitive analysis.
• Pitching : Create effective email pitches and conduct negotiations for link acquisition.
• Relationship Building : Build and maintain strong relationships with bloggers, influencers, webmasters, and other content creators in various industries.
• Collaboration : Collaborate with various internal teams (e.g., PR, Social, Content, Affiliates) to ensure campaigns and content are optimized for link-building opportunities.
• Agency Management : Take point on managing the link-building efforts of agencies.
• Performance Tracking : Monitor and report on the success of outreach campaigns.
• Competitor Analysis : Conduct regular competitive analysis to identify new link-building opportunities.
• SEO Best Practices : Ensure all outreach activities comply with the latest SEO best practices and search engine guidelines.
• Tool Utilization : Experience with media contact databases and common SEO & Outreach tools.

What we need from you

What we offer

Our commitment to diversity and inclusion

At Proton, we believe diversity drives innovation and strengthens our mission to provide privacy as a default for all. We are committed to fostering an inclusive environment where all individuals feel valued and empowered.

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