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Amazon Brand Manager | Drive Growth at an Innovative Brand

Amazon Brand Manager | Drive Growth at an Innovative Brand

Holme & HadfieldSpain
Hace 1 día
Descripción del trabajo

Holme & Hadfield is a men’s lifestyle brand revolutionizing how men organize & display accessories. We’re currently a mid-7 figure brand with ambitions to reach 8 figures in 2025. We are seeking an Amazon Brand Manager to join our team and drive the growth of our Amazon business.

Job Summary

The Amazon Brand Manager will play a pivotal role in developing strategies, managing implementation, and driving growth on Amazon. This role requires a strong understanding of Amazon fundamentals such as CRO, SEO, PPC, and listing management, with proven experience in managing higher Average Order Value (AOV) products. The ideal candidate is a strategic thinker with a strong background in Amazon marketing (including PPC management), an analytical mindset, and a track record of delivering significant revenue growth. This individual will work cross-functionally with assistants and the leadership team to ensure the consistent execution of Amazon strategies and the achievement of business goals.

Key Responsibilities

Amazon Growth Strategy & Implementation

  • Develop and implement strategies to drive growth, focusing on conversion rate optimization (CRO), SEO, and general listing improvements.
  • Work closely with an assistant to execute growth plans, ensuring tasks are completed accurately and on time.
  • Collaborate with the graphic designer to develop new creative strategies for Amazon, ensuring visuals align with listing optimization best practices (e.g., new A+ content, main images, and storefront visuals).
  • Create clear, actionable briefs for optimizations (e.g., storefront updates, creative improvements) with detailed suggestions to share with the team.
  • Continuously analyze Amazon data and trends to identify new opportunities for growth and optimization.
  • Optimize and maintain the Amazon storefront to ensure a premium, cohesive brand experience that resonates with high-AOV customers.

PPC Management

  • Oversee overall account daily, weekly, and monthly management.
  • Optimize bids and budgets on a campaign and product level.
  • Conduct ongoing keyword research to discover new opportunities and optimize search terms.
  • Track and expand keywords, ensuring effective performance.
  • Launch and optimize campaigns for existing products and new product launches
  • Perform creative testing for Sponsored Brands (SB, SBV) and Sponsored Display (SD) campaigns.
  • Develop and manage weekly and monthly reporting on key performance indicators (KPIs) such as spend, sales, TACOS.

    • Listing Management & Optimization

  • Ensure all Amazon listings (titles, bullets, A+ content, images) are optimized, up-to-date, and consistent across all marketplaces.
  • Work with the creative and content teams to ensure high-quality visuals and messaging that resonate with higher AOV buyers.
  • Conduct regular audits of listings to maintain accuracy, keyword relevancy, and compliance with Amazon guidelines.
  • Track and report copycat products or IP violations, suggesting and implementing effective takedown strategies to protect brand integrity.
  • Drive A / B testing for key listings, images, and storefront modules to optimize for conversions.

    • Forecasting & Inventory Management

  • Collaborate with the sales team to ensure forecasts are accurate and achievable.
  • Monitor inventory levels and sales performance to avoid stockouts and overstock situations.
  • Align advertising efforts with forecasts to meet sales goals.
  • Ensure the P&L for the Amazon channel is on target, balancing revenue growth, profitability, and costs.

    • Account Health Management

  • Ensure general Amazon account health by proactively addressing performance notifications, customer feedback, and compliance.
  • Resolve any account-related issues (e.g., suspensions, ASIN removals) quickly and effectively.
  • Stay on top of Amazon policy changes to mitigate risks.

    • Brand Protection & Competitor Analysis

  • Proactively monitor competitors and identify opportunities for differentiation.
  • Regularly review competitor product listings and pricing to ensure brand positioning remains premium and differentiated.
  • Track emerging trends in Amazon strategy, storefront design, and category-specific innovations.
  • Identify and report on new competitive threats, and recommend strategic responses.

    • Customer Review & Content Management

  • Develop strategies to increase organic customer reviews through Amazon-approved methods.
  • Collaborate with the creative team on product images, A+ content, and videos to ensure visuals align with Amazon’s best practices.

    • Ownership of Amazon Channel Success

  • Take full ownership of the Amazon sales channel’s P&L and overall performance, ensuring revenue growth, profitability, and operational efficiency.
  • Proactively identify challenges, propose solutions, and implement strategies to achieve sales and profit targets.
  • Serve as the point person for all Amazon-related operations, driving accountability across the team.

    • Qualifications

  • 5+ years of experience managing Amazon accounts, specifically for premium or higher AOV products.
  • Very strong understanding of Amazon advertising, especially for seasonal brands like ours (sales spikes during Valentines Day, Father’s Day and Q4)
  • Strong understanding of Amazon CRO, SEO, and listing optimization best practices, including visual hierarchy and conversion-focused design principles.
  • Proven track record in driving growth on Amazon beyond price competition.
  • Forecasting and inventory planning experience.
  • Strong analytical skills with proficiency in tools like Amazon Brand Analytics, Helium 10, SellerBoard, and Google Sheets.
  • Ability to manage an assistant to drive implementation effectively.
  • Exceptional organizational, communication, and problem-solving skills.

    • Ideal Candidate

  • Understands how premium brands succeed on Amazon without relying solely on price competitiveness.
  • Has a proactive, data-driven mindset and loves solving problems.
  • Is hands-on, focused, and can manage implementation effectively through a team.
  • Communicates clearly and directly.
  • Stays updated on Amazon trends and policies.
  • Thrives in a fast-paced, high-growth environment.

    • We’re offering a competitive pay, amazing team and opportunity to experience unprecedented growth in your career as we aim for 8 figures.

    Looking forward to hearing from you!