Global Digital Campaign Manager

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We are at the heart of every place that matters. As a leading global provider in the access solutions market for schools, banks, airports, hospitals, hotels, and many more, we enable seamless movement within secure, safe, and sustainable places. Our work is IMPORTANT. YOU are important. We provide our people with the tools to shape their careers for growth. With around 16,000 employees worldwide, EVERY team member contributes to our mission and can make a positive difference. By working as one global team, we continue growing the business, growing together, and growing ourselves. Build your career with us!

Global Digital Campaign Manager

Madrid, M, ES, 28050

A job that matters : Your Tasks

Develop, and execute innovative integrated marketing communication (incl. trade fair projects) tactics towards prioritized verticals / channels / customer groups, in order to drive customer engagement and demand for dormakaba global products, solutions, and services globally, and ensure sustainable contribution to dormakaba growth and profitability.

Key Tasks :

• Execute the overarching marketing tactics & plans for the assigned products / systems / solutions / services / target markets , in close collaboration with relevant M&P teams, ensuring full alignment with dormakaba overarching marketing strategy to drive visual and contextual consistency.
• Drive supporting marketing communications activities across regions for the assigned products / systems / solutions / services / target markets to drive customer engagement and generate demand while conveying a continuous & consistent dormakaba story.
• Work & collaborate in cross-functional teams across MSX, M&P and Regions to execute successful implementation of relevant activation strategies (online & offline) and reach our defined objectives.
• Track industry trends & dynamics in major markets and support activation plans in close synchronization with Regions, Strategic Marketing, and relevant Marketing & Products (M&P) teams.
• Track market development tactics of main competitors on a frequent basis & design appropriate counter activities in close synchronization with Strategic Marketing, relevant M&P teams, and Regions.
• Acquire & utilize customer insights together with Strategic Marketing to design & position on highly relevant value propositions for targeted industries & customer groups.
• Communicate a continuous and relevant content storyline that is conveyed on relevant digital platforms (SoMe, Blog etc.) to achieve a thought leader position around the major vertical segments
• Coordinate & manage multi-channel communication campaigns with a strong focus on market impact measured through tangible KPI’s.
• Nurture & maintain a strong relationship with senior management across the organization in order to impact local agenda setting & push for consistent execution of strategies.
• Contribute to building a high-performing global Marketing Communications team, maximizing MarCom consistency, efficiency and effectiveness across global and local MarCom teams based on the continuous review and improvement of the organizational setup, relevant processes, systems & capabilities.

Specific Challenges :

An experience that matters : Your Skills

A workplace that matters : Our offering

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