Head of Marketing

The purpose of this role is to lead and scale all marketing efforts for driver acquisition at Service Club by developing and executing performance-driven campaigns that generate high-quality leads, optimize conversion rates, and deliver strong ROI across a variety of traditional and unconventional channels.

Key Responsibilities :

• Lead and own the full driver acquisition marketing funnel, from awareness to conversion and retention.
• Design and execute high-impact, data-driven marketing campaigns across traditional and non-traditional channels.
• Generate high-quality driver leads while maximizing conversion rates and minimizing acquisition costs.
• Continuously test, analyze, and optimize campaigns to improve efficiency, performance, and ROI.
• Utilize diverse marketing channels, including job boards, social media, forums, rideshare hubs, WhatsApp, influencer partnerships, and in-app ads.
• Ensure a balance between creative innovation and commercial outcomes to support sustainable growth.
• Work cross-functionally with other teams (e.g., Sales, Operations, Tech) to align strategies and drive unified results.
• Track key performance metrics to guide decision-making and continuously refine marketing approaches.
• Identify and pursue new growth opportunities and acquisition tactics to stay competitive in the market.
• Champion a performance-driven marketing culture, fostering continuous improvement and agility.

Job requirement / Must Have :

What we offer :

Recruitment Process :

We do things differently—we want to truly understand your talent. Our process is agile, engaging, and personal :

At Service Club, talent comes first. We are committed to equal opportunity employment, regardless of race, color, religion, gender, sexual orientation, age, gender identity, or disability. If you want to be part of a fast-growing company and leave your mark in the world of workforce mobility… Apply now and help us build the future of the delivery tech ecosystem

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