Growth Marketing Manager

Hi there , at AboutMe apps, we help millions of people live healthier, longer, and in a supportive environment.

AboutMe Apps is a mobile app developer creating innovative health-tracking solutions. Our apps have been downloaded over 10 million times and rank in the top 200 of the US App Store within the Health & Medical categories. The majority of the Apps are supported by Apple Health and Apple Watch.

We’re a small, driven team with diverse skills and big goals. To support our next phase of growth, we’re looking for a Growth Marketing Manager who can think strategically and execute effectively. You'll have the opportunity to take full ownership and play a key role in our success.

What You’ll Do

As our Growth Marketing manager, you will take full ownership of all marketing efforts — from high-level strategy to hands-on execution and ongoing optimization. You'll lead both paid and organic growth initiatives, driving customer acquisition and conversion across different channels

• Planning, launching, and optimizing user acquisition campaigns across various channels—including Web2App flows and paid media platforms.
• Collaborating closely with our Product Manager, who owns in-app monetisation mechanics (onboarding flows, paywalls, A / B testing, etc.) to ensure alignment between acquisition and revenue.
• Owning CAC as your North Star metric, with a strong focus on acquiring users who convert and monetize well — not just clicks and installs.
• Boosting organic growth through effective ASO (App Store Optimization) and continuous SEO improvements on our website and blog.
• Identifying and collaborating with external partners, such as agencies, content creators, and freelance talents, to expand our reach and enhance execution.

Who You Are

Since we’re looking for a full-stack marketer, the list below reflects our ideal expectations. That said, we know no one’s perfect—so even if you don’t meet every single point, we encourage you to apply if you’re eager to learn and grow with us.

Why you should apply

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