Demand Generation Business Analyst (Demand Generation Team)

Demand Generation Business Analyst (Demand Generation Team)

Location : Spain

About Us

We are Semrush, a global tech company developing a platform for digital marketers.

We are hiring for a Demand Generation Business Analyst to join our Demand Generation Team.

Responsibilities

• Own the creation, maintenance, and optimization of demand generation reports and dashboards.
• Analyze marketing campaign performance and provide insights to improve channel efficiency and pipeline contribution.
• Refine and operationalize attribution models for multi-touch campaigns.
• Identify funnel drop-offs, performance gaps, and optimization opportunities across paid and organic channels.
• Collaborate with demand generation, product marketing, and RevOps teams for unified tracking and measurement.
• Manage data from platforms like Salesforce, Marketo, Google Ads, LinkedIn, and GA4.
• Standardize UTM tracking and campaign naming conventions.
• Support planning with data-driven insights and forecasts.
• Monitor lead scoring, engagement trends, and buyer journeys.

Candidate Profile

Ideal Qualities

Benefits

About Semrush

Semrush is a leading SaaS platform for online visibility management, enabling global businesses to optimize their online marketing efforts. With over 16 years of development, numerous awards, and a public listing on NYSE, we serve over 10 million users worldwide with a team of 1,700+ employees.

Our Commitment to Diversity

We are an equal opportunity employer committed to diversity, equity, and inclusion. We welcome applicants from all backgrounds and do not discriminate based on any protected characteristic.

Marketing Team

Our marketing team is responsible for strategy, research, content creation, and advertising across multiple channels. Despite being dispersed globally, we work together to support our mission : to assist one billion marketers worldwide.

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