SDR / Lead Generation Specialist

We are a global 360º natural ingredients solutions provider to the Food & Beverage industry. For over 30 years we have been providing natural fruit solutions such as juice concentrates, multi blends, bases for soft drinks, oils, and natural aromas. We create customized and natural solutions for our customers worldwide. With a fully flexible approach to processing and manufacturing, we enable new opportunities for collaboration and sustainable product innovations.

As a

Sales Development Representative

you will play a critical role in driving business growth by identifying, qualifying, and nurturing new business opportunities. We are looking for a highly motivated individual who not only excels in traditional lead generation methods but is also proficient in using

AI-powered tools

and platforms to enhance outreach and prospecting effectiveness.

This is a unique opportunity to be part of a collaborative, international team where innovation, sustainability, and customer excellence are core values.

KEY RESPONSIBILITIES

Prospecting & Market Intelligence Identify and research potential customers within the food and beverage industry, including manufacturers, bottlers and brand owners. Utilize AI tools (e.g., ChatGPT, Clay, Apollo, Lusha) to streamline lead sourcing, segmentation and qualification.

Outreach & Engagement Execute personalized outbound email and LinkedIn campaigns using AI-assisted tools. Develop scripts and messaging optimized by AI to secure discovery calls or meetings for the sales team.

Lead Qualification & Handover Qualify leads based on product fit, volume potential and regional requirements. Ensure timely and structured handover of qualified opportunities to the relevant sales managers or regional teams.

CRM & Pipeline Management Maintain accurate and up-to-date lead information in Prodalim's CRM system (e.g., Salesforce). Use AI-powered dashboards and reporting tools to track and improve lead conversion performance.

Collaboration & Innovation Partner closely with sales, product, and marketing teams to align on key growth objectives. Contribute to the continuous improvement of lead generation processes by recommending new AI technologies and workflow optimizations.

EXPERIENCE & QUALIFICATIONS Bachelor’s degree in Business, Marketing, Food Technology or a related field. 2+ years of experience in lead generation, sales development, or business development—in B2B or the F&B sector. Proficiency in AI tools for lead generation is required

e.g., ChatGPT, Clay, Instantly.ai, Sales Navigator). Experience with CRM platforms (e.g., Salesforce, HubSpot). Strong analytical skills and ability to interpret prospecting data to make informed decisions. Excellent English communication skills (spoken and written); other languages are a plus. Preferably - experience in ingredients

PREFERRED SKILLS Experience working with international or multicultural teams. Knowledge of the fruit juice / concentrate or ingredients market. Familiarity with digital marketing automation and lead nurturing techniques. Ability to manage multiple projects simultaneously in a fast-paced environment. Languages : Bilingual English and Spanish

What we offer Competitive salary. Hybrid work. Seasonal fruit delivered to the office twice a week. Teambuilding activities. Being part of a multicultural global team.