Marketing Development Specialist

About Tropic Tech Ltd is a startup building health & productivity apps for the App Store.

We're a science-driven team of 5-6 people every month turning data-backed insights into polished MVPs that help users live better, think clearer, and get more done.

Job Summary

You'll work alongside the founder and product squad to research markets, shape MVPs, and launch campaigns that put our apps on the map. Success = validated demand, standout positioning, and growth metrics beating industry benchmarks.

Key Responsibilities

• Conduct market research using tools like App Figures, Sensor Tower, TikTok Creative Center, and ChatGPT to identify keyword gaps, user pain points, and competitor weaknesses.
• Prioritize strategic input by presenting actionable insights influencing feature sets, pricing, and go-to-market roadmaps.
• Develop and execute organic, paid, and influencer initiatives including content creation, A / B testing, tracking KPIs, and iterating quickly.
• Produce engaging content like short-form videos, blog posts, email workflows, and in-app messages translating behavioral science into compelling stories.
• Monitor installs, retention, and conversion rates, sharing actionable learnings at weekly growth stand-ups.

Requirements

Bonus Points :

What We Offer

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