Performance Marketing Specialist Business Development & Strategy • Barcelona •

Softonic is a leading technology company specialising in secure software distribution. The firm operates the world’s leading secure software distribution platform Softonic.com. The platform, currently available in 18 languages, categorises, evaluates, and distributes over 1 million Windows, Android, and Mac programmes and solutions worldwide.

Softonic is a place where people come first. We care about your personal and professional growth, and we're committed to creating an environment where you can thrive. We believe that our greatest asset is our team, and we're dedicated to attracting and retaining the best talent in the industry.

At Softonic, you'll have the opportunity to learn from passionate and talented colleagues, work on exciting projects, and take on new challenges. We believe in a "Fail fast, Learn fast" mindset, and we encourage our team members to take risks and think outside the box.

About the Position

The Digital Marketing Manager will be responsible for planning and executing digital marketing initiatives for Softonic properties. This includes utilising a range of acquisition channels such as Google Ads, Bing Ads, and social media platforms. You will assist in planning the media budget and managing agency relationships for paid media. The role involves optimizing campaigns to drive results, ensuring the execution aligns with Softonic's strategic goals.

The ideal candidate will be a highly analytical and hands-on problem solver, with proven success in B2B performance marketing campaigns and a strong track record of delivering results in customer acquisition.

In this role, you will create, manage, and analyze paid media campaigns to optimize performance, focusing on driving B2B traffic and conversions.

Key Responsibilities

• Launch and manage acquisition campaigns on Google Ads, Bing Ads, and social media.
• Analyze and report on live and test marketing campaigns, with a focus on B2B customer acquisition.
• Work closely with the product team to build landing pages for affiliate offers tailored for B2B audiences.
• Analyze landing page performance to improve conversion rates for B2B traffic.
• Collaborate with the marketing team to support Softonic’s strategic goals and exceed monthly and annual performance goals for the channel.
• Develop and execute a plan for driving engagement with newly acquired B2B customers.
• Conduct multivariate testing to ensure a positive user experience across all marketing initiatives.
• Diversify acquisition channels while maintaining an overall ROI goal.
• Forecast marketing campaign growth and ROI, achieving maximum ROI in paid media campaigns by analyzing data and identifying trends and insights.
• Track KPIs to assess performance and pinpoint issues, continuously improving results.
• Stay up-to-date with PPC and SEM trends, making data-driven recommendations to improve campaign performance.

Minimum Experience and Qualifications

Why Softonic?

Workplace & Benefits :

Softonic is committed to equal opportunity and does not discriminate on the basis of race, religious beliefs, color, gender, age, citizenship, origins, disability, sexual orientation, sexual identity, background, marital status, or any other characteristic. If you need any specific accommodation / adaptation due to a disability during the recruitment process, please send us an email with your request and we'll contact you.

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