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Marketing Professional for Financial Services
beBeeProductMarketingbarcelona, EspañaHace 4 días
Descripción del trabajoCollaborate with product owners and sales leaders to define and execute go-to-market plans for finance-focused solutions. Develop and implement full-funnel campaigns that generate and nurture leads. Create compelling sales enablement tools, including pitch decks, solution briefs, objection handling guides, and customer-facing ebrochures. Translate industry regulations and compliance challenges into digestible solution messaging that supports business development. Conduct market and competitor research to refine messaging, identify whitespace, and support positioning in niche finance segments. Partner with content and digital teams to develop lead magnets and evergreen content for SEO and social media. Maintain and organize go-to-market documentation, including personas, positioning statements, and value propositions. Develop and promote case studies, testimonials, and proof points to drive interest and influence buying decisions. 2–5 years of experience in product or content marketing, preferably in financial services, fintech, or regtech. Experience producing and managing sales enablement assets tailored to compliance-driven or B2B audiences. Understanding of financial industry workflows, terminology, and buyer pain points. Skill at working cross-functionally across marketing, sales, and subject matter experts. Familiarity with email marketing, CRM systems, and marketing automation platforms. Highly organized, with strong writing and research skills and an eye for compelling value storytelling.
Job Title : Product Marketing Specialist
About the Role :
- This position is responsible for supporting go-to-market efforts across language and technology solutions for financial services.
- The successful candidate will focus on building awareness, generating leads, enabling the sales team, and driving strategic growth in high-value sectors including banking, asset management, insurance, fintech, and compliance.
Main Responsibilities :
Requirements :
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Marketing Professional • barcelona, España
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