Smadex is a leading advertising technology company founded in Barcelona in 2011 and sold to American-based and stock-listed Entravision in 2018 (NYSE : EVC).
We are a fully transparent platform built with top technology, numerous programmatic management features, and powerful machine learning algorithms to help advertisers grow their business at scale.
We are currently considered one of the top mobile ad-tech companies in the world.
This is a full-time hybrid position based in Barcelona.
We are looking for a highly capable, experienced Salesforce Technical Architect to lead the design, setup, and ongoing management of a dedicated Salesforce instance for Entravision Ad Tech Services.
In this hands-on, high-impact role, you’ll report directly to the VP of Operational Strategy and work closely with the US-based technical team to ensure a smooth implementation and long-term scalability.
We seek a technical leader who can confidently build, run, and evolve a Salesforce environment with minimal oversight.
What You’ll Do :
- Salesforce Platform Ownership
- Set up and maintain a dedicated Salesforce Sales & Service Cloud instance, and Experience Cloud sites from the ground up.
- Design and maintain a scalable data model (custom objects, relationships, record types).
- Define security policies utilizing roles, profiles, permission sets, sharing rules, and security architecture.
- Lead implementation of the UI / UX, Lightning Applications and components, and automations.
- Roll out new Salesforce features and platform capabilities as they become available.
Automation & Optimization
Build advanced process automations, utilizing Flow where able (no-code-first approach).Implement validation rules, formula fields, custom metadata, and error-handling logic.Continuously review system design to improve usability, performance, and governance.Ensure implementation aligns with Salesforce platform best practices and audit-readiness (SOX compliance).Reporting & Integration
Create and manage core Salesforce reports and dashboards.Support and configure complex iPaaS integrations via Workato, including syncs with marketing platforms, financial systems (e.g., NetSuite), and internal data pipelines.Collaborate with BI teams to ensure clean data handoffs to Power BI.Cross-Team Technical Alignment
Work closely with Entravision’s US-based Salesforce engineering team during onboarding and transition.Collaborate with internal PMO and operational teams to ensure delivery aligns with business priorities and timelines.Contribute to documentation and internal knowledge sharing.Skills and requirements :
6-8 years of hands-on Salesforce experience, including at least one full-cycle org implementation.Proven track record of owning or architecting complex Salesforce setups independently.Strong expertise in declarative features : Flows, reports, Lightning Builder, permission sets, sharing.Comfortable with Apex and LWC development, REST / SOAP APIs, iPaaS tooling (Workato preferred), and system performance tuning.Able to manage platform priorities, deliver in sprints, and scale systems sustainably without micromanagement.Experience in ad tech, digital media, or marketing tech is strongly preferred.Salesforce Certified Administrator is required; Platform App Builder, Developer, and Architect certs are a plus.Fluent in English; Spanish is a plus.Please note that we do NOT provide VISA sponsorship. Candidates without a legal permit to work in Spain won't be considered.
What is in it for you :
Join a highly motivated and young team.Great compensation package.Top location in Barcelona with a rooftop terrace, BBQ, and fully stocked fridge.Work-life balance : work from home (2 days / week), flexible hours.LinkedIn Learning and training opportunities.Meal vouchers - Ticket Restaurant monthly allowance.Monthly gym allowance for up to 30 DIR gyms around the city.Monthly TGIF events.Regular team-building events.Fun and friendly work environment with talented marketers and engineers from over 28 countries.Powered by JazzHR
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