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Communications Manager Spain

TJX EuropeMadrid, Comunidad de Madrid, España

Hace más de 30 días

Descripción del trabajo

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Job Requirements

Are you ready to make a real impact at one of Europe’s most exciting retail brands?

At TJX Europe, we’re all about bringing value to our customers through our unique retail model.

Job Requirements

Are you ready to make a real impact at one of Europe’s most exciting retail brands?

At TJX Europe, we’re all about bringing value to our customers through our unique retail model.

As part of TJX Companies, a leading global off-price retailer, we operate well-loved brands like TK Maxx and Homesense across Europe. Our large stores are treasure troves packed with thousands of finds from high-quality, big-name fashion, homeware, and more – all at unbeatable prices.

About The Role

Based in our Country Office in Madrid, Spain, the Communications Manager will work within the European Marketing & Corporate Responsibility function at TJX Europe, playing a critical role within the Country Marketing Spain team to deliver a holistic communications strategy and activation plan (PR, Influence, Social, Experiential and Branded Content) for the TK Maxx brand.

This is an exciting, dynamic, and varied management role focused on the development and delivery of brilliant on-brand communications to support achievement of annual sales and business goals.

The Communications Manager will lead by example, directing and managing agency partners whilst acting as an ambassador for TJX and what it stands for.

The Communications Manager is responsible for developing communications for a range of business stakeholders across the Marketing & Corporate Responsibility and Spain Country Marketing function. Under the guidance of the Manager of Country Marketing Spain, the role holder will develop and execute the communications strategy and plans for our Spain business.

This role requires a good understanding of communications (PR, Social, Influence, Experiential and Branded Content). The successful candidate will be able to demonstrate a strong commercial understanding and relevant retail experience.

The Communications Manager will report to the Manager of Marketing Spain.

Who You Are

Strategically lead, develop and activate impactful, robust and measurable country communications plans that drive brand awareness, brand education and footfall in line with business goals and priorities
Management of in-country agency partners to develop and deliver communications activity in market
Manage our Spanish consumer social media accounts that drive engagement, brand love and awareness through paid and organic content. Set strong and relevant content plans for the Spanish market which keep alignment on a European level.
In collaboration with our agency network, drive brand love and advocacy by creating and delivering impactful influence collaborations and building long-term relationships in market.
Partner with cross-functional internal teams and regional / market stakeholders to ensure alignment of the European strategies on a local level.
Innovate and maintain up to date knowledge of communications from wider industry sources within Spain and across Europe.
Diligent budget management for the annual TK Maxx communications budget, inclusive of PO management and budgetary planning / phasing, keeping costs within plan
Work within a European framework partnering with internal key business partners to deliver and measure strategic communications across multiple in-country marketing disciplines.
Partner with key functions across the Spanish business to uncover commercially led communications opportunities across our store base
Make sure new store opening marketing plans deliver strong and relevant communication plans to support for opening day and beyond
Reporting and metrics lead to ensure actionable insights and best practice across all communications
Develop and activate a corporate responsibility communication plan for the Spain, working with key marketing functions and our national charity partner
Working with the Manager of Marketing Spain and wider European Marketing & Corporate Responsibility team to define and manage communications processes, ensuring that they are efficient and integrated. Adjust processes and ways of working as the business evolves
To deputise (when required) for the Manager of Marketing Spain and cascade relevant information
To report, control and monitor the communications annual budget, whilst pro-actively anticipating future challenges or opportunities impacting budget

What You´ll Bring

Fluent in English – proven excellent writing and presenting skills.

At least 5 years professional experience in the creation and delivery of a communications strategy (PR, social, influence), deploying integrated and effective projects and plans that generate substantial profile and coverage

Experience leading teams or agencies to deliver successful tactics

Solid project management skills with the ability to influence stakeholders

Experience of working with task management tools : Microsoft Word, Excel, Google Docs

Experience of working with social media & influencer measuring tools

Strategic thinker, able to understand context and connect dots to stay ahead of issues and maximise opportunities

Up-to-date knowledge of the latest trends, thinking and best practice within communications.

Experience of working for consumer brands, preferrable in an international environment

Spain market knowledge and a proven ability to work across different cultures

Excellent written and verbal communications, content creation and editing skills and expertise across different channels (e.g. press release, social media posts, paid social)

Strong storytelling skills and a passion for creating compelling narratives

Numerate and commercially astute with a strong drive for results. Able to measure work against business KPIs and effectively manage budgets

Proven ability to effectively plan and manage to tight deadlines

Prioritises accuracy and strong attention to detail

A team player with the ability to build strong and meaningful relations with key internal and external business partners

Diplomatic, able to constructively challenge existing thinking whilst building credibility and trust

Flexible, able to find solutions in unknown circumstances, comfortable “working in the grey”.

Resilient, energetic and enthusiastic. Responds constructively to new ideas in an evolving environment

Positive and pro-active with a curious and creative mindset

Has a “can-do” attitude, uses initiative and works independently with limited support

Readily shares knowledge and expertise with others

Thrives working in a fast-paced, continuously evolving retail environment

Remains a calm and clear thinker under pressure

Self-aware and continually focused on personal development

An innovator with commercial pragmatism at the core

Willing to travel (approx. 20 %) to plan and attend new store openings, PR & influence events, or key meetings on a pan-European level

Passion for retail

As proud as we are of our past success, it’s our future that excites us most. We strive to provide opportunities for growth, recognition and a competitive salary and benefits package. Share our determination to think bolder and bigger and be part of our future. We consider all applicants for employment without regard to age, disability, gender, gender reassignment, marriage and civil partnerships, pregnancy and maternity, race, religion or belief and / or sexual orientation.

Please submit your CV in English

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing

Industries

Retail

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Communication Manager • Madrid, Comunidad de Madrid, España