Performance Marketing Specialist

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About The Kings League

Kings League has become a global phenomenon that has revolutionized and elevated sport and entertainment to a new dimension. It is a new 7-a-side football league with teams chaired by the world's best streamers and content creators, featuring revolutionary rules aimed at uniting the best of football and e-sports.

Passionate, optimistic, open-minded, and disruptive, we reimagine the game every day, all together.

About The Role

Kings League is scaling its global audience across multiple channels. We need a hands-on performance marketer who can take ownership of paid acquisition, building our performance marketing function inside the company with support from local teams and agencies.

Key Responsibilities :

• Own the paid media execution across Meta, TikTok, Google / YouTube, programmatic, and emerging channels.
• Set up, structure, and optimize ad accounts, pixels, CAPI / server-side tracking, and first-party audiences.
• Design and maintain a transparent, multi-touch attribution model that blends different channels (web, app, and CRM data).
• Rapidly test and optimize different campaigns; push live iterations during evenings and weekends when necessary.
• Build reports that surface CAC, ROAS, LTV, and creative insights for stakeholders.
• Act as the bridge between local country agencies and HQ—codifying learnings, enforcing conventions, and deciding when to in-house vs. outsource.
• Partner with Marketing, Product, and Data teams to unlock new growth opportunities.
• Establish a playbook for future launches and events.

Qualifications :

Diversity & Inclusion commitment

At Kings League, we strongly believe in building an inclusive and diverse work environment where everyone can develop their full potential. We are committed to integrating people of any profile, regardless of gender identity, sexual orientation, ethnicity, origin, or disability status, fostering a team where everyone can contribute and grow. If you meet the requirements of the position, we invite you to send us your application. We value the richness that diversity brings and look forward to welcoming your talent and experience.

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