Field Sales Representative

Your Mission

As a Field Sales Representative, your core mission is to drive new business. You are a proactive hunter—eager to identify, contact, and convert new resellers in your region. While maintaining and growing relationships and sales with existing customers, your top priority is to expand our market presence and build a thriving network of engaged, high-potential clients.

You'll be the face of Falk & Ross on the ground—passionate about our products, sharp on customer needs, and relentless in pursuit of growth.

Key Responsibilities

• Prospect, identify, and onboard new reseller accounts to expand your regional footprint and sales
• Plan and conduct regular in-person visits to both existing and potential customers—minimum 4 days per week in the field
• Use the CRM strategically to qualify leads, plan outreach, and track customer interactions and pipeline development
• Present and promote the full Falk & Ross portfolio with a strong focus on category growth, innovation, and seasonal opportunities
• Drive adoption of new products and promotions by understanding reseller needs and offering relevant solutions
• Monitor market activity, gather insights on competitors, and report on opportunities to gain a competitive edge
• Collaborate with internal teams to ensure a smooth onboarding process and high service levels for new customers
• Deliver regular reporting on sales pipeline, customer development, visit activity, and conversion rates
• Think "Service to customers"

Key Performance Indicators (KPIs)

1. Sales Growth :

2. New Business Development :

3. Field Visit Execution :

4. Product Promotion and Sales of Key Lines :

5. Customer Retention and Satisfaction :

6. Market Intelligence and Competitor Insights :