User Acquisition Lead

WildCard is scaling casual, ad-monetized, retentive mobile games with performance-focused, creative-driven user acquisition (UA). We have a unique approach and structure that makes us hyper-effective.

We’re looking for an Architect, not just a media buyer or analyst. Someone who knows how to build processes, pace budgets, work hand in hand with data teams, scale spend, and grow revenue 100% YoY.

As UA Lead, you’ll own paid media strategy across games, shaping launch and scale cycles alongside Creative and Product leadership. This role demands a deep understanding of mobile gaming dynamics, performance marketing rigor, and data-driven decision making.

• Own campaign management and optimization, focusing on in-app ad networks (AppLovin, Unity, Mintegral, etc.) and incentivized channels.
• Propose, allocate, and pace multi-title UA budgets.
• Collaborate cross-functionally to move fast on launches, scale bets, and creative iterations.
• Build and mentor a growing UA team over time.
• Define the vision for UA data visualization, cohort tracking, and creative testing insights.
• Partner with our central data team on advanced projects like LTV modeling and incrementality analysis.
• Lead core ad monetization tasks : blocking competitors, network onboarding, AB test identification and execution.
• Establish operational excellence through processes, dashboards, playbooks, and a trained team.

Qualifications

Why WildCard?

You won’t just be managing campaigns. You’ll be helping architect the growth engine of a profitable, scaling games studio. Expect more ownership, more impact, and less red tape.

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