Senior Demand Generation Manager - European Market

A pioneer and market leader in Open Finance and Embedded Banking Unnax (a Powens Group company) is committed to supporting financial players in creating innovative products and streamlining their financial operations through frictionless and fully automated banking and payment experiences.

With offices in Paris and Barcelona Powens Group is at the forefront of the Open Finance movements in Europe and Latin America. Our mission is to offer banking technology as a service to any company aiming to enhance user experience and operational efficiency. We achieve this through our APIbased regulated solutions that allow our 280 customers across Europe & LATAM to get access to financial data in over 12 countries IBAN issuing alongside SEPA payment and collection solutions.

We are a trusted partner to the top financial industry players and software editors in Europe and we have achieved this by scouting the best talents. Joining Powens Group means being a part of an inclusive multicultural and international group of over 130 employees.

Job Description :

Powens Group is looking for an experienced B2B demand generation manager with a strong background in long cycle marketing for tech companies ideally within the Fintech sector.

In this role you will drive lead generation strategies for our key use cases in Europe with a primary focus on France and Spain. You will be responsible for planning executing and optimizing multitouch marketing programs that generate qualified leads and strategic opportunities for the sales team with an emphasis on outbound initiatives and accountbased marketing (ABM) tactics to engage highpotential accounts.

Reporting directly to the CMO you will work handson to design and execute integrated campaigns leveraging both inbound and outbound marketing strategies to maximize impact. This role requires a datadriven mindset strong project management skills and the ability to collaborate crossfunctionally.

This role is not focused on digital performance marketing but rather on developing highimpact multitouch B2B campaigns that engage decisionmakers over time.

Your missions :

• Develop and execute demand generation programs for our core markets (France and Spain) with occasional support for Mexico.
• Manage a portfolio of integrated marketing campaigns including email marketing webinars executive events nurturing programs etc.
• Drive content strategy jointly with CMO coordinating the creation of assets such as blog posts ebooks infographics case studies and testimonials tailored to buying stages.
• Oversee the marketing database ensuring data integrity segmentation and engagement optimization.
• Continuously analyze and optimize email landing page and event performance to improve lead conversion rates.
• Define track and report KPIs to measure the effectiveness of demand generation initiatives.

Profile and skills required :

Recruitment process :

Salary range : 50k60k

Unnax is an Equal Opportunity Employer which means we pledge to not discriminate against employees based on race color religion sex national origin age disability or genetic information.. If reasonable accommodations are needed for the interview process please let us know what you need and we will do our best to accommodate!

Key Skills

IT Hardware & Networking,Cruise,Import & Export,Light Vehicle Driving,ACCA,ITI

Employment Type : Full Time

Experience : years

Vacancy : 1