Super Premium Sales Representative

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

Meaningful Work From Day One

We're actively seeking a dedicated and dynamic Sales Representative to strengthen our presence and drive growth for our exceptional portfolio of super premium spirits within the on-premise channel – specifically high-end bars, restaurants, and exclusive clubs. This role is a hands-on opportunity, focusing purely on operational sales excellence and direct engagement with our most prestigious accounts.

Your mission will be to ensure our super premium brands are not just available, but are celebrated, preferred, and showcased as the pinnacle of quality at every elite establishment you manage.

What You Can Expect

Promote and sell our products within an assigned geographic area, product range, or list of customers accounts to achieve a significant sales target. Focus calling on account and outlet, on trade relationship , bar tender.

Strategic Super Premium Product Placement : Visit existing and new customers who may be of strategic importance to the company. You'll be responsible for optimizing the visibility and accessibility of our super premium spirits within each exclusive outlet. This means working closely with discerning owners and managers to secure prime shelf space, coveted back bar placement, and premium menu features that maximize consumer appeal and reinforce our luxury positioning.

Building Elite Relationships : Cultivating and nurturing robust, long-term relationships with owners, managers, and staff of top-tier bars and restaurants is paramount. You'll be their trusted partner for luxury beverage insights, understanding their unique needs, addressing challenges, and identifying bespoke opportunities for mutual growth. Your ability to connect authentically within the high-end hospitality scene will be key to fostering loyalty and increasing our brand presence.

Expert Mixology & Bartender Training : You'll serve as a passionate brand ambassador, providing engaging and comprehensive training sessions for bartenders and mixologists. This involves educating them on the unique heritage, unparalleled quality, and sophisticated versatility of our super premium spirits , equipping them with the knowledge and confidence to craft exceptional, high-end drinks and recommend our brands enthusiastically to their discerning clientele.

Flexible Working Hours : The vibrant on-premise environment, especially for super premium establishments, often comes alive in the evenings and at night. This role requires the flexibility to work during these peak hours to effectively engage with our elite clients when it matters most.

What You Bring to the Table

Proven Sales Acumen with Luxury Brands : Demonstrated experience in sales, particularly within the super premium alcoholic beverages , luxury goods, or high-end consumer goods sector. A track record of success in the HORECA (Hotel / Restaurant / Café) channel with a focus on premium accounts is essential.

Exceptional Relationship Builder : You should possess outstanding communication, negotiation, and interpersonal skills, with a natural ability to connect with influential individuals and build lasting partnerships within the luxury segment.

Bilingual Proficiency : Fluency in both Spanish and English (oral and written) is essential for effective communication within our diverse market.

Mobility : A valid driver's license and the willingness to move within your assigned territory, adapting to the dynamic needs of the high-end on-trade lifestyle.

If you are a results-driven individual with a genuine passion for super premium spirits , a knack for building strong relationships in exclusive settings, and thrive in the energetic world of top-tier bars and restaurants, we encourage you to apply. This is an exciting opportunity to be the face of some of the most recognized and valued super premium brands in the sector, directly contributing to their strategic growth and market dominance.

What Makes You Unique

• Previous experience (3+ years) with super premium spirits brands or luxury products.
• Training in hospitality, oenology, marketing, or related disciplines.
• Knowledge of mixology, cocktail trends, and bar culture.

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

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