Paid Social Ad Operations Specialist

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Role Overview We're looking for a detail-oriented Paid Social Ad Operations Specialist to join our growing paid media team. You'll work directly with our Director of Paid Social, Ana, to execute and optimize paid social campaigns across LinkedIn, Meta, and Reddit for B2B SaaS clients. This role is critical to maintaining our high performance standards as we scale our client portfolio.

What You'll Do Campaign Execution & Management

Set up and launch paid social campaigns across LinkedIn, Meta, and Reddit advertising platforms

Execute daily campaign optimizations including budget adjustments, bid modifications, and audience refinements

Monitor campaign performance and proactively identify underperforming ads for pause or optimization

Conduct A / B tests on ad creative, copy, targeting, and bidding strategies

Implement technical setups including conversion tracking, pixel installation, and attribution modeling

Performance Monitoring & Analysis

Review daily performance metrics across all active campaigns and flag anomalies

Generate weekly performance reports with insights and recommendations

Track key metrics including CTR, CPL, CPC, engagement rates, and pipeline attribution

Identify trends and optimization opportunities through data analysis

Maintain performance dashboards and client-facing reporting

Audience Development & Targeting

Build and manage custom audiences using first-party data, website visitors, and lookalike segments

Create targeted audiences based on job titles, company size, industry, and funnel stage

Manage retargeting campaigns for different engagement levels and content interactions

Optimize audience targeting based on performance data and client ICP refinements

Quality Assurance & Process Management

Ensure all campaigns adhere to platform best practices and compliance requirements

Maintain organized campaign naming conventions and account structures

Document optimization decisions and maintain detailed campaign logs

Follow established SOPs for campaign setup, optimization, and reporting

Collaborate with the team on process improvements and efficiency gains

Client Communication & Support

Prepare campaign performance summaries for client calls

Support strategic recommendations with performance data and insights

Respond to client questions about campaign mechanics and optimization decisions

Coordinate with internal teams on creative asset needs and campaign requirements

What We're Looking For Required Experience

3+ years of hands-on experience managing paid social campaigns, preferably for B2B SaaS companies

Proven track record managing significant monthly ad spend ($50k+ per month across accounts)

Expert-level knowledge of LinkedIn Ads Manager, Meta Ads Manager, and Reddit Ads platform

Experience with conversion tracking, attribution modeling, and performance measurement

Strong analytical skills with proficiency in Excel / Google Sheets and data analysis

Technical Skills

Advanced understanding of paid social platforms including campaign types, bidding strategies, and optimization techniques

Experience with audience segmentation, lookalike modeling, and retargeting strategies

Familiarity with tracking implementations, UTM parameters, and attribution methodologies

Knowledge of A / B testing methodologies and statistical significance

Experience with reporting tools and dashboard creation

Soft Skills

Exceptional attention to detail and ability to manage multiple campaigns simultaneously

Strong communication skills for internal collaboration and client updates

Proactive problem-solving approach with ability to work independently

Organized approach to campaign management and documentation

Comfortable working in a fast-paced environment with evolving priorities

Bonus Qualifications

Experience with B2B SaaS marketing funnels and pipeline attribution

Familiarity with CRM platforms (HubSpot, Salesforce) and marketing automation tools

Knowledge of Clay, Fibbler, or similar data enrichment and workflow automation tools

Previous agency experience managing multiple client accounts

Understanding of go-to-market strategies and demand generation

What We Offer Competitive salary commensurate with experience

Opportunity to work directly with Ana, our Director of Paid Social with 8+ years of experience

Access to cutting-edge tools and platforms for campaign management and optimization

Collaborative team environment with growth opportunities

Remote-first culture with flexible working arrangements

Professional development budget for continued learning and certifications

About Understory Understory is a specialized agency focused on paid media management and go-to-market engineering for B2B SaaS companies. We believe in deep channel expertise combined with cross-channel integration to drive measurable pipeline growth for our clients. Our paid social team manages millions in annual ad spend across LinkedIn, Meta, and Reddit, delivering consistent results for companies looking to scale their demand generation efforts.