Product Manager - Hemostasis (Spain & Portugal)

Job SummaryThe Product Manager defines and implements strategies addressed to market requirements for the product menu. Performs product management and prepares a marketing support program for a dedicated product line. Provides marketing assistance to field personnel and customers. Leverages scientific expertise to ensure the achievement of the objectives set for the Business Line and collaborate with cross-functional teams to shape tactics, navigate regulatory landscapes, and drive product success.Key Accountabilities - Prepare the launch of new products :

market research, positioning, competition, publications, and value proposition. - Stay updated on the market needs and the competitor’s analysis. - Provide the commercial network with the necessary arguments to counter objections from competitors and customers based on the value-selling method adequately. - Prepare the necessary marketing material :

brochures, catalogs, and presentations, digital campaigns, etc. - Prepare product information necessary for each case, such as product registrations, technical data sheets, safety files, inserts, and anything else mandatory. - Prepare and participate in Workshops, Congresses, Scientific Sessions, and other events. - Encourage the evaluation of products to generate scientific articles. - Participate in the preparation of the tenders, writing the technical part. In collaboration with the Sales Application Specialist and tenders department. - Keep all the data in the computer system (SAP) up to date to guarantee the reliability of the zGP, - Keep Teams database updated, as well as the Company's website. - Acts as key marketing technical liaison on all given product lines, providing product and regulatory information to sales, service and customers. - Contact with Suppliers regarding product issues, incidences and updates. - Work with Logistics to manage all types of product incidents :

back orders, stock dimension, purchase equipment forecast, among others. - Maintains regular communications with technical services on problems with instruments, software and reagents within the product line. - Maintain a fluid relationship with the different KOLs and support the commercial network in the visits that require it. - Provides presentations to customers. - Train the different members of the commercial network (Area Managers, Key Account Managers, and Sales Application Specialists). - Manages and drives internal projects with minimal supervision. - Ensures compliance with Werfen Code of Ethics.Networking / Key relationships - Commercial team :

AMs, KAMs and SAS - Technical Service & HelpLine - Logistics - Contracting and Customer Service - Quality Assurance and Regulatory Affairs - Legal and Compliance - Strategic Business Unit - Other Werfen affiliates - Other Business Units in Spain and PortugalMinimum Knowledge & Experience required for the position - EducationoBachelor´s or Master’s Degree in Life Sciences or Medicine is desirableoHematology discipline knowledge is highly valuableoAdditional degree in business administration, marketing, or equivalent preferred - ExperienceoMinimum three years’ experience either in the IVD industry in a similar position or a Medical or Technical role at a Hospital IVD Laboratory is highly desirable, preferable in the Hemotalogy Laboratory. - Additional Skills / KnowledgeoLanguages :

English fluent▪Spanish fluent▪Portuguese, valuableoKnowledge in digital marketing valuableSkills & Capabilities :

• Business Acumen - Effective team-player - Ability to work independently managing assigned projects - Presentation skills - Customer Focus - Excellent oral and written communication skills - Creativity - Organizational Agility - Ability to build strong business relationships - Planning - Drive for ResultsTravel requirements :
• Up to 30% of time - TerritoryoSpain and PortugaloOthers, occasionally due to business activity