Onsite Search Specialist

Technical Skills :

• Create a robust on-site search strategy for digital direct business.
• Own on-site search regionally, contributing to company-wide knowledge by sharing the best practices with stakeholders.
• Always ensure best relevancy for the on site searches
• Continuously increase the click through rate and conversation rate for the keywords being searched on site stores
• Continuous optimization of the search bar results (pinning, boosts, Berry, synonymous, popular search keywords, redirects etc)
• Optimization search result page SRP dash facet optimization, product spotlights, category links, promotion banners, campaigns etc
• Plan and execute a upsell and cross sell campaign on various real estates on the stores by leveraging the tools capabilities
• Work together with e-commerce merchandising team on a road map and create the execute optimization activities.
• Perform keyword search in coordination with business objectives to optimize existing on site search experience and define new opportunities
• Address pain point for the search keywords and improve the relevancy slash result accordingly.
• Quality control dash making sure for the best relevancy and end to end experience (audit and analyze)
• Provide feedback to merchandising team on the performance of keywords recommend plan to improve the click through rate of low performing keywords
• Minimize the search result pages with 0 results to avoid exist from the online stores
• Communicate performance and initiative status to stakeholders in monthly business reviews
• Stay on top of the trends related to search and on site search optimization and leverage applicable practices to fuel growth on the online store ecosystem
• Leverage the tool to personalize on site search experiences based on the user behavior, browsing history etc
• Data Analytics + Campaign management knowledge + Data Obsession
• SQL Knowledge, web analytics (HTML)
• No interaction with SEO Team. Only interaction with Merchandizing + Adv teams NPI and campaigns. Analyzing Google analytics Data and making insights