Marketing Specialist

Job Description

Zoho is recruiting for a Marketer to join our Marketing team in the Spanish region. As a Marketing Specialist focused on outbound marketing activities, you will play a crucial role in driving revenue growth and customer engagement across the mid-market segment in this key geographic area.

Key Responsibilities

1. Execute Outbound Marketing Activities

Develop an outbound performance marketing plan and execute on it by working with the sales team on shared commercial objectives. Develop innovative and unexpected combined playbooks on how to reach and engage our B2B mid-market audience.

2. Deploy B2B Marketing campaigns

Work with creative teams and branding agencies on developing engaging performance marketing campaigns aimed at building the Zoho brand and generating sign-ups to Zoho products with the relevant audience .

3. Report on Marketing Campaign performance

Report progress and campaign effectiveness on a regular cadence, providing ROI analysis and recommend course of action and decision-making based on performance data.

4. Organize and Host B2B marketing events

Work with the broader European marketing team on content development, lead generation, brand building, community building, and our user conferences to drive regional growth. Organize and host bespoke B2B events, attend trade shows and networking events representing Zoho across the Spanish region.

5. Contribute to the Marketing Team's content production cycle

Produce content such as blog posts, articles, webinars, podcasts, and more to showcase Zoho's fit for purpose positioning and work with subject matter experts.

6. Conduct Market research

Determine the total addressable market, do research on ICP needs and wants, align content production goals with research outcomes and understanding of ICP challenges and more. Research Account Based Marketing strategies and tactics, positioning and proposition, market size, and market opportunities relevant to Zoho's product offerings.

Requirements

• 5+ years of marketing experience, preferably in a technology or software company.
• Fluency in Spanish and communication level of English is mandatory for this role.
• Ability to navigate complex business processes in a competitive commercial environment with multiple stakeholders.
• A driven individual passionate about technology and its potential to transform business results.
• Self-motivated and comfortable working independently as part of a team.
• Friendly, people-oriented person who excels at building strong relationships with customers, partners, and influencers.
• Strong writing skills are essential for developing compelling combined marketing content in collaboration with sales
• Willingness to travel occasionally within the Spanish region.

Benefits

Supportive and inclusive work environment

It is important for the applicant to hold a national or EU passport, have a valid work authorization and be within commutable distance. The successful candidate will be subjected to background verification in compliance with the national legislation and market standards.

Join our team of customer-centric marketers who are passionate about driving growth and success in the Spanish region.