Product Manager - Hemostasis (Spain & Portugal)

The Product Manager defines and implements strategies addressed to market requirements for the product menu. Performs product management and prepares a marketing support program for a dedicated product line. Provides marketing assistance to field personnel and customers. Leverages scientific expertise to ensure the achievement of the objectives set for the Business Line and collaborates with cross-functional teams to shape tactics, navigate regulatory landscapes, and drive product success.

Key Accountabilities

• Prepare the launch of new products : market research, positioning, competition, publications, and value proposition.
• Stay updated on the market needs and the competitor’s analysis.
• Provide the commercial network with the necessary arguments to counter objections from competitors and customers based on the value-selling method adequately.
• Prepare the necessary marketing material : brochures, catalogs, presentations, digital campaigns, etc.
• Prepare product information necessary for each case, such as product registrations, technical data sheets, safety files, inserts, and anything else mandatory.
• Prepare and participate in Workshops, Congresses, Scientific Sessions, and other events.
• Encourage the evaluation of products to generate scientific articles.
• Participate in the preparation of the tenders, writing the technical part in collaboration with the Sales Application Specialist and tenders department.
• Keep all the data in the computer system (SAP) up to date to guarantee the reliability of the zGP.
• Keep Teams database updated, as well as the Company's website.
• Acts as key marketing technical liaison on all given product lines, providing product and regulatory information to sales, service, and customers.
• Contact with Suppliers regarding product issues, incidences, and updates.
• Work with Logistics to manage all types of product incidents : back orders, stock dimension, purchase equipment forecast, among others.
• Maintain regular communications with technical services on problems with instruments, software, and reagents within the product line.
• Maintain a fluid relationship with the different KOLs and support the commercial network in the visits that require it.
• Provide presentations to customers.
• Train the different members of the commercial network (Area Managers, Key Account Managers, and Sales Application Specialists).
• Manage and drive internal projects with minimal supervision.
• Ensure compliance with Werfen Code of Ethics.

Networking / Key relationships

Minimum Knowledge & Experience required for the position

o Bachelor’s or Master’s Degree in Life Sciences or Medicine is desirable.

o Hematology discipline knowledge is highly valuable.

o Additional degree in business administration, marketing, or equivalent preferred.

o Minimum three years’ experience either in the IVD industry in a similar position or a Medical or Technical role at a Hospital IVD Laboratory is highly desirable, preferably in the Hematology Laboratory.

Spanish fluent.

Portuguese, valuable.

Skills & Capabilities :

Travel requirements :

o Spain and Portugal

o Others, occasionally due to business activity.

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