Marketing Operations Specialist

Join to apply for the Marketing Operations Specialist role at Keystone Education Group

Join to apply for the Marketing Operations Specialist role at Keystone Education Group

Keystone Education Group is looking for a Marketing Operations Specialist!

You will be part of the corporate marketing team acting as an expert guiding our marketing operations and inbound qualification processes, serving as the connection between marketing and various commercial teams.

What You’ll Do :

• Track, qualify, distribute, and manage incoming prospects and customer leads via Hubspot CRM.
• Manage calling lists and follow up daily with leads for qualification, utilizing an omnichannel communications approach to qualify and manage prospective leads.
• Create and manage HubSpot lists and dynamic segments for targeted campaigns and lead qualification processes.
• Maintain the health of the contact database, including segmentation and cleaning in coordination with the Operations team.
• Design, build, and manage HubSpot workflows, automation, and sequences to streamline lead nurturing, lead scoring, and SQL routing.
• Develop custom reports and dashboards in HubSpot to measure and communicate lead performance, lifecycle progression, and campaign ROI.
• Act as a champion of Hubspot, power user of HubSpot CRM and Marketing Hub with the skills to dynamically segment, build automation, lists & reports easily to improve inbound revenue processes continuously.
• Support the marketing team with up-to-date analytics and insights to fuel highly converting campaigns.
• Ensure a high-quality prospect and customer experience by developing and managing the entire inbound qualification process – from initial lead through to follow-up and deal close.
• Act as the conduit between sales, customer success, and marketing – be a champion of inbound marketing processes to help drive inbound sales revenue and boost conversion.
• Present and communicate feedback on marketing campaign performance regularly based on the quality of leads and pipeline generated and suggest improvements to increase conversions.
• Follow up daily with key stakeholders to track and monitor the performance of inbound leads and marketing campaigns, including outbound calling and email communications.
• Drive sales enablement from an inbound marketing perspective, ensuring commercial teams have the necessary information and understanding required to deliver a high-quality experience when communicating with inbound leads.

We're looking for :

Bonus points if you have :

You are :

About Keystone Education Group

At Keystone, you will be working with passionate, professional and high-performance individuals. Together, we have grown successfully into more than 700 talented employees with sites that are recognized as the world's leading search engines for education. Ambition, drive and great ideas help us reach our goals – join us in the next step of your career!

Want to join?

Please send us your application by hitting the button "Apply here!".

Keystone is an equal opportunity employer. We celebrate diversity and are deeply committed to fostering an inclusive environment for all employees. Seniority level

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