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Marketing Professional for Financial Services

Marketing Professional for Financial Services

beBeeProductMarketingbarcelona, España
Hace 7 días
Descripción del trabajo

Job Title : Product Marketing Specialist

About the Role :

  • This position is responsible for supporting go-to-market efforts across language and technology solutions for financial services.
  • The successful candidate will focus on building awareness, generating leads, enabling the sales team, and driving strategic growth in high-value sectors including banking, asset management, insurance, fintech, and compliance.

Main Responsibilities :

  • Collaborate with product owners and sales leaders to define and execute go-to-market plans for finance-focused solutions.
  • Develop and implement full-funnel campaigns that generate and nurture leads.
  • Create compelling sales enablement tools, including pitch decks, solution briefs, objection handling guides, and customer-facing ebrochures.
  • Translate industry regulations and compliance challenges into digestible solution messaging that supports business development.
  • Conduct market and competitor research to refine messaging, identify whitespace, and support positioning in niche finance segments.
  • Partner with content and digital teams to develop lead magnets and evergreen content for SEO and social media.
  • Maintain and organize go-to-market documentation, including personas, positioning statements, and value propositions.
  • Develop and promote case studies, testimonials, and proof points to drive interest and influence buying decisions.

    • Requirements :

  • 2–5 years of experience in product or content marketing, preferably in financial services, fintech, or regtech.
  • Experience producing and managing sales enablement assets tailored to compliance-driven or B2B audiences.
  • Understanding of financial industry workflows, terminology, and buyer pain points.
  • Skill at working cross-functionally across marketing, sales, and subject matter experts.
  • Familiarity with email marketing, CRM systems, and marketing automation platforms.
  • Highly organized, with strong writing and research skills and an eye for compelling value storytelling.
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    Marketing Professional • barcelona, España