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E-Merchandising Specialist

E-Merchandising Specialist

ESTÉE LAUDER COMPANIESMadrid, Comunidad de Madrid, España
Hace 5 días
Descripción del trabajo

Description

Key Missions :

Optimize Online Experience :

Enhance product presentation and promotion online to maximize revenue through effective merchandising strategies. Optimize product visibility, enhance the digital shopping experience, and drive online sales through data-driven merchandising strategies and effective promotional content across multiple markets.

Primary Responsibilities :

E-merchandising Operations (45% of workload) :

  • Spearhead the execution of e-merchandising operations and optimize category pages, search functionalities, and product visibility based on user behavior and conversion insights.
  • Curate engaging content, landing pages, and banners in collaboration with adjacent teams like Regional Online Managers, SEO and Paid Media.
  • Ensure accurate translation reviews by maintaining correct formatting, appropriate sizing, and precise content placement for a polished results.
  • Conduct A / B testing to improve website engagement and conversion rates.
  • Ensure proper tagging, filtering, and faceting for an intuitive customer journey.

Catalog Integrity (25% of workload) :

  • Manage all SKUs and product information system, ensuring accuracy in descriptions, pricing, and availability.
  • Work with regional teams to coordinate product launches and seasonal promotions.
  • Oversee the verification of product categorization and updates.
  • Collaborate on promotional materials and support the implementation of the activation plan.

    • Data-Driven Performance Analysis (20% of workload) :

  • Monitor and analyze key KPIs : conversion rates, bounce rates, CTR, AOV, and sales performance.
  • Utilize analytics tools to identify customer behaviors and optimize merchandising strategies.
  • Analyze e-merchandising activities and monitor product availability.

    • E-Retail & Pureplayer Support (10% of workload) :

  • Help on playbook strategy for e-merchandising guidelines
  • Monitor key & main players to have best-in class e-merchandising across EMEA region

    • Qualifications

  • E-Commerce & Digital Merchandising Background : 3 + years experience in e-merchandising, product catalog management, and digital commerce operations.
  • Mandatory hands-on experience with CMS platforms (Shopify, Drupal, or equivalent).
  • Data-Driven Mindset : Strong ability to analyze site performance, conversion rates, and optimize merchandising strategies.
  • Strong analytical mindset—comfortable working with GA4, Looker, BI tools.
  • SEO & UX Knowledge : Understanding of search optimization, user behavior, and content hierarchy.
  • Project Management & Collaboration : Ability to work cross functionally with teams like Sales, Digital.
  • Marketing, Business Intelligence, and Content.
  • Excellent stakeholder management & communication skills - must be able to confidently lead discussionsand challenge ideas.

    • J-18808-Ljbffr

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    Specialist • Madrid, Comunidad de Madrid, España