Digital Marketing Expert

Ready to pioneer impactful digital marketing strategies? Excited to leverage your expertise in multichannel digital marketing campaigns to leave a mark in the renewable energy sector? Passionate about driving business growth through high-impact lead-generation initiatives? Join GreenPowerMonitor (GPM) and be a part of our Green revolution. As a Digital Marketing Expert, your focus will be on driving strategies and campaigns to enhance brand visibility, engage target audiences, and deliver measurable results across all digital channels. You will be responsible for strategically leading and implementing GPM digital marketing strategy, with support from other business areas and business units.

Your key tasks will include :

• Develop and execute targeted lead generation and nurturing strategies that attract, engage, and convert potential customers across digital channels. Utilize drip campaigns, lead scoring, and personalized follow-ups to seamlessly guide prospects through the sales funnel and drive higher conversion rates.
• Maintain constant collaboration with stakeholders for the implementation and maintenance of the Lead Management Process on Salesforce.
• Plan, execute, and monitor emailing campaigns, including content creation, target group identification, re-targeting strategies, and product positioning ensuring consistency and effectiveness.
• Plan organic campaigns across LinkedIn, Google, and other channels.
• Collaborate with the Content Marketing Specialist to optimize website content for SEO and increase organic traffic and lead conversion.
• Manage the company's social media presence, ensuring consistent and relevant engagement across all channels.
• Monitor and report digital marketing performance through Google Analytics and Microsoft Power BI, optimizing insights strategies based on data insights.
• Work closely with sales, product, and other marketing team members to align lead generation efforts with overall business objectives and ensure a seamless lead handoff.

You will also report to the GPM Marketing Director and conduct regular meetings with key business stakeholders to understand upcoming needs and priorities.

Our benefits package is specifically designed to support your physical, financial and social well-being :

Other than you can expect :

DNV is an Equal Opportunity Employer and gives consideration for employment to qualified applicants without regard to gender, religion, race, national or ethnic origin, cultural background, social group, disability, sexual orientation, gender identity, marital status, age or political opinion. Diversity is fundamental to our culture, and we invite you to be part of this diversity.

To thrive and succeed, we expect you to have :

In addition, previous experience in the following areas would be considered a valuable asset :

As a person, you are a genuine team player who thrives on collaboration and supporting cross-functional teams, ensuring a positive working environment. With a proactive approach and strong planning skills, you seamlessly transition between high-level strategic thinking and detailed execution. Overall, you demonstrate the ability to effectively manage key stakeholder relationships across all levels of seniority and diverse backgrounds.

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