Content & Digital Marketing Officer

Our client has a strong reputation for delivering high-quality, innovative building solutions across the globe and is now entering a new phase of growth. As the Marketing Director, you will lead the development and execution of integrated product marketing strategies that drive market share, customer engagement, and long-term brand equity.

Lead the strategic planning and execution of product marketing initiatives across key product lines in construction materials. Define product positioning, value propositions, and go-to-market strategies aligned with commercial objectives. Spearhead market intelligence efforts—monitoring trends, customer insights, and competitor activity to guide decision-making. Oversee campaign planning, content development, and channel strategy (including digital, events, and trade marketing). Manage and develop a high-performing marketing team and agency partners. Monitor performance metrics and optimize strategies to maximize ROI.

8–10+ years of progressive marketing experience, including leadership roles within the construction materials or industrial manufacturing sectors. ~ Demonstrated success in product marketing, brand strategy, and market development. ~ Degree in Marketing, Business, Engineering, or a related field; MBA is an advantage.