Senior User Acquisition Manager (GAds & Meta)

Carrots is a fast‑moving studio building and scaling consumer subscription apps (iOS / Android). We manage meaningful monthly budgets and operate with a strict payback mindset.

We’re now hiring a Senior User Acquisition Manager to own performance across Google & Meta , engineer smarter conversion signals with our data team, and expand into ASA / ASO and organic TikTok .

This is a high‑leverage role : you’ll take what’s founder‑led today and turn it into a repeatable, capital‑efficient acquisition engine.

⭐ WHAT YOU’LL OWN (Your Mission)

• Profitably scale paid growth across Google Ads and Meta Ads , hitting +10% MoM growth while protecting payback.
• Signal engineering with our data analyst : choose / weight the right conversion events (trial starts, weekly renewal, revenue, predicted LTV), implement value‑based bidding, and feed better optimization signals to ad platforms.
• Cash discipline & reporting : treat spend like it’s your own; instrument clean weekly reporting (CAC, ROAS, LTV : CAC, payback by app / geo / cohort) in Looker .
• Channel expansion : pilot Apple Search Ads and lead ASO experiments (metadata & creative / store assets), plus coordinate organic TikTok via a creator‑outreach intern.
• Creative direction (performance) : brief a junior motion designer for Meta video tests; drive a tight hypothesis → creative → results loop.

WHAT SUCCESS LOOKS LIKE (90 Days)