Performance Advertising Manager - Relocation to Malta

Performance Advertising Manager - Relocation to Malta

Join to apply for the Performance Advertising Manager - Relocation to Malta role at Immense Group

At Immense Group we are guided by our core values of passion , boldness , and integrity . We strive to create an environment where our people thrive, driven by a love for innovation and a commitment to delivering exceptional player experiences . If you’re passionate about digital marketing, bold in your approach, and act with integrity, we’d love for you to join our team as a Performance Advertising Manager .

This role is based in our sunny office in Pieta, Malta. Onsite, with flexibility to hybrid.

Not yet in Malta? No worries, we offer a relocation package to support your move!

THE ROLE

We are seeking a Performance Advertising Manager to lead and drive the strategy, execution, and optimization of multi‑channel media campaigns across multiple regions, with a strong focus on maximizing ROI and market share in the highly competitive iGaming sector. This senior role demands a highly skilled and experienced professional with a strategic mindset, strong leadership capabilities, and an in-depth understanding of performance marketing.

• Strategic Marketing Mix Planning & Execution : Take ownership of the marketing mix for multiple countries and product lines, ensuring alignment with broader business goals. Drive both performance-driven and branding campaigns, optimizing for market effectiveness and ROI.
• Campaign Optimization & Innovation : Lead the ongoing optimization of media campaigns, utilizing data‑driven insights to refine strategies and identify new growth opportunities. Actively test and innovate to ensure sustained campaign performance across digital channels.
• Cross‑Functional Collaboration : Collaborate closely with internal teams (Affiliates, Design and Content) to ensure the integration of marketing efforts. Leverage cross‑departmental insights to achieve optimal campaign performance.
• Data‑Driven Performance Analysis : Oversee the setup, tracking, and detailed performance analysis of all campaigns using Adservers and other tools. Continuously monitor KPIs, analysing results against set targets, and providing actionable recommendations to senior management.
• Leadership & Team Collaboration : Provide strategic guidance and foster a high‑performance culture within the marketing team. Serve as a key advisor in strategic discussions, influencing decision‑making processes at the senior level.
• Creative Oversight & Agency Management : Own the creative process by developing design briefs for performance. Work closely with agencies to ensure that all creative work meets the highest standards and is aligned with market goals.
• Budget & Spend Management : Oversee the allocation and monitoring of campaign budgets across digital media, ensuring efficient use of resources and staying within agreed financial parameters. Provide regular reports on spend and ROI to senior leadership.
• Rapid Market Adaptation : Demonstrate the ability to adapt to market changes and new opportunities quickly, maintaining flexibility and agility in a fast‑paced environment. Ensure that marketing initiatives are always aligned with the latest industry trends.
• Stakeholder Reporting & Communication : Provide regular, comprehensive reports to senior management, highlighting campaign performance, market insights, and potential areas for growth. Deliver actionable recommendations and ensure transparency in performance metrics.

Who and what we are after?

Employee benefits

Apply today and be part of our success story!

Our recruitment process

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