Head of Marketing

Overview Join the

Head of Marketing

team at

JOTELULU España

and lead our global brand and demand generation strategy. Reporting directly to the CEO, you will grow an international marketing team and shape our communication across all SaaS markets.

Responsibilities

Develop and execute JOTELULU’s global marketing strategy, driving lead generation, brand awareness, and customer engagement.

Oversee all marketing channels : paid media, inbound, SEO / SEM, content marketing, automation, and events.

Ensure a consistent and strong brand identity across all touchpoints and geographies.

Lead go‑to‑market (GTM) strategies for new products and features, ensuring impactful launches.

Manage the marketing budget and optimize ROI across campaigns.

Build, coach, and inspire an international team of marketing specialists.

Collaborate with Sales, Product, and Partner Success to align messaging and create a unified customer experience.

Conduct market research to identify trends, opportunities, and competitive insights.

Identify and manage strategic partnerships to expand reach and strengthen brand authority.

Oversee PR, communications, and thought‑leadership initiatives to position JOTELULU as a market leader.

Day‑to‑day Tasks

Lead weekly team syncs and 1 : 1s to align priorities, review KPIs, and support team development.

Plan and oversee digital campaigns across SEO, SEM, LinkedIn, paid media, email, and social.

Coordinate cross‑departmental campaigns with Sales, Product, and Partner Success.

Analyze data from HubSpot, Salesforce, and web analytics tools to optimize conversion and engagement.

Manage relationships with external agencies, vendors, and media partners.

Oversee event strategy and participation (fairs, webinars, conferences).

Prepare performance reports and market insights for the Executive Team.

Collaborate closely with the CEO on positioning, storytelling, and communication strategy.

Tooling You’ll Use

Analytics & Reporting : Google Analytics, Power BI, SEMrush

Project Management : Jira, Confluence, Trello

Email & Campaigns : Mailchimp, HubSpot Campaigns

Social Media : LinkedIn Campaign Manager, Meta Ads Manager

Qualifications

6–8 years of proven experience as a Head of Marketing or similar role in a SaaS or technology company.

Proven expertise in marketing automation tools such as HubSpot or Salesforce.

Solid experience in B2B and digital marketing strategies (inbound, paid, performance, and brand).

Demonstrated success in team management and leadership.

Strong analytical skills and understanding of key marketing KPIs.

Fluent in Spanish and English (French is a plus).

Hands‑on mindset — you’re not afraid to roll up your sleeves and execute.

Who You’ll Work With

Sales and Partner Success – to align GTM strategies and messaging.

Product and Platform – to coordinate launches and ensure clear communication of value.

Operations and Data – to analyze results and improve ROI across channels.

Executive Leadership – to define brand positioning, storytelling, and growth objectives.

Benefits

Hybrid remote model (50‑50 per year). 2 days at home, 3 in the office.

Competitive salary with a clear career path.

23 days of paid holidays per year, plus December 24 and 31, and your birthday.

Flexible starting hour every day; reduced hours on Fridays, July, and August.

€500 per year training budget for professional development.

Private medical insurance.

Meal card.

Modern office located in Plaza España, Madrid, with excellent connectivity.

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