Operations Manager - Remote working

Role Overview

We're looking for a detail-oriented Paid Social Ad Operations Specialist to join our growing paid media team. You'll work directly with our Director of Paid Social, Ana, to execute and optimize paid social campaigns across LinkedIn, Meta, and Reddit for B2B SaaS clients. This role is critical to maintaining our high performance standards as we scale our client portfolio.

What You'll Do

Campaign Execution & Management

Set up and launch paid social campaigns across LinkedIn, Meta, and Reddit advertising platforms

Execute daily campaign optimizations including budget adjustments, bid modifications, and audience refinements

Monitor campaign performance and proactively identify underperforming ads for pause or optimization

Conduct A / B tests on ad creative, copy, targeting, and bidding strategies

Implement technical setups including conversion tracking, pixel installation, and attribution modeling

Performance Monitoring & Analysis

Review daily performance metrics across all active campaigns and flag anomalies

Generate weekly performance reports with insights and recommendations

Identify trends and optimization opportunities through data analysis

Maintain performance dashboards and client-facing reporting

Build and manage custom audiences using first-party data, website visitors, and lookalike segments

Create targeted audiences based on job titles, company size, industry, and funnel stage

Manage retargeting campaigns for different engagement levels and content interactions

Optimize audience targeting based on performance data and client ICP refinements

Quality Assurance & Process Management

Ensure all campaigns adhere to platform best practices and compliance requirements

Prepare campaign performance summaries for client calls

Support strategic recommendations with performance data and insights

3+ years of hands-on experience managing paid social campaigns, preferably for B2B SaaS companies

~ Experience with conversion tracking, attribution modeling, and performance measurement

~ Strong analytical skills with proficiency in Excel / Google Sheets and data analysis

Advanced understanding of paid social platforms including campaign types, bidding strategies, and optimization techniques

Knowledge of A / B testing methodologies and statistical significance

Organized approach to campaign management and documentation

Experience with B2B SaaS marketing funnels and pipeline attribution

Familiarity with CRM platforms (HubSpot, Salesforce) and marketing automation tools

Knowledge of Clay, Fibbler, or similar data enrichment and workflow automation tools

Opportunity to work directly with Ana, our Director of Paid Social with 8+ years of experience

Access to cutting-edge tools and platforms for campaign management and optimization

Remote-first culture with flexible working arrangements

Professional development budget for continued learning and certifications

Understory is a specialized agency focused on paid media management and go-to-market engineering for B2B SaaS companies. Our paid social team manages millions in annual ad spend across LinkedIn, Meta, and Reddit, delivering consistent results for companies looking to scale their demand generation efforts.