Sales Development Representative

As a Sales Development Representative (SDR) at YouGov, you’ll be the first point of contact with potential customers, playing a key role in generating new business opportunities within the Spanish market. You will focus on identifying, qualifying, and nurturing leads to help drive our sales pipeline. You will work closely with our Account Executives and Sales team to ensure smooth handoffs and contribute to the company’s overall growth goals.

In the midterm, as you acquire more expertise in all YouGov’s tools and data, you will be potentially promoted to a Junior sales position and incorporate new responsibilities, such as supporting sales efforts, identifying new business opportunities, and maintaining strong relationships with clients. You will work closely with senior sales managers and other departments to drive revenue and meet sales targets while developing your skills and gaining valuable experience in the sales field.

Key SDR Responsibilities :

• Conduct outbound prospecting through calls, emails, and social media to identify and engage potential customers.
• Qualify inbound leads and determine their readiness to move through the sales process.
• Research target accounts and industries to develop tailored outreach strategies.
• Set appointments for Account Executives, ensuring seamless handoffs for continued engagement.
• Maintain accurate records in our CRM (Salesforce) to track outreach efforts, lead status, and sales activity.
• Collaborate with marketing teams to develop campaigns and support lead generation initiatives.
• Continuously learn about YouGov's products / services and market trends to have informed conversations with prospects.
• Meet or exceed monthly and quarterly goals for meetings booked and pipeline generated.
• Report on sales activity and provide feedback for improvement in processes.

Qualifications & Skills :

Why YouGov?

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Company Description and Culture

YouGov is a global online research company, offering insight into what the world thinks.

We speak daily to our panel of over 27 million registered members to understand opinion and behaviors around the world. We have a strong reputation as a source of accurate data and we’re trusted by the world’s biggest brands to get it right, making us the most quoted market research source in the world.

Join our global team to help us achieve our social mission : to make millions of people’s opinions heard for the benefit of our local, national, and international communities.

Understanding diversity of opinion requires diversity of background. Although our global panel of millions of people worldwide powers our research, our biggest asset is our people. If our research is to be truly representative of what the world thinks, we need people from all walks of life to be part of the team to bring their perspective to the work we do.

Life at YouGov

We are driven by a set of shared values. We are fast, fearless, and innovative. We work diligently to get it right. We are guided by accuracy, ethics, and proven methodologies. We respect and trust each other, bringing these values into everything that we do.

We strive to provide YouGovers with best-in-class benefits to support their physical, financial, and emotional wellbeing. We want our employees to have a sense of belonging and uniqueness in a supportive workplace, so they can bring their full selves to work.

Equal Opportunity Employer

As an Equal Opportunity Employer, qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity or expression, and sexual orientation), parental status, national origin, marital status, age, disability, genetic information, HIV status, political affiliation, socioeconomic background, veteran status or any other characteristic protected by law or in line with our responsibilities as a fair and ethic employer. All employment decisions are made based on occupational qualifications, merit, and business need.

Data Privacy

To find out how we collect and use your personal data when you apply for a role at YouGov, please read our privacy notice at

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