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Team Lead Marketing

Team Lead Marketing

Roadsurfer GmbHBarcelona, Cataluña, España
Hace más de 30 días
Descripción del trabajo

We're looking for a Marketing and Product Analytics Lead (m / f / d) to unlock insights across the entire customer journey - from first click to booking and beyond. You'll work closely with our Product and Marketing departments to understand how users reach and interact with our website, identify drop-offs, and uncover opportunities to improve engagement and increase conversion. Your work will shape how customers discover, explore, and experience our products.

WHY ROADSURFER?

  • TEAM SPIRIT & TEAM EVENTS : Look forward to a collegial atmosphere with flat hierarchies, lots of fun, and regular team events such as sports sessions, pizza & beer evenings, etc.
  • FLEX WORK & WORKATION : You are flexible with working hours. Our Flex Work Policy enables you to work from the office, home, or abroad in Europe for up to a month per year.
  • PERSONAL DEVELOPMENT : We support your growth through an individual Growth Plan and our Inhouse Academy.
  • CAMPER BUDGET : Receive an annual camper budget to experience the #happyroadsurfing lifestyle.
  • DISCOUNTS : Use our Corporate Benefits Platform, Travel Industry Card, and Family & Friends Discounts.

THE ROLE - YOUR PASSION

As the Marketing & Product Analytics Lead, you will head our insights function across growth and product, leading a team of analysts and shaping our measurement strategies for customer journeys on our platforms.

This leadership role involves setting analytical direction, managing and mentoring analysts, and creating a data-driven environment — from attribution modeling to experimentation, GA4, and RFM segmentation.

You will align stakeholders around KPIs, drive insights, and facilitate smarter decisions.

YOUR KEY RESPONSIBILITIES

  • Lead and Develop a High-Performing Analytics Team : Manage analysts, ensure professional growth, and foster a culture of curiosity and collaboration.
  • Define & Align Marketing Performance Strategy : Develop measurement frameworks, own KPI trees, and prioritize high-impact analyses with leadership.
  • Turn Data into Business Action : Create dashboards in Looker, Power BI, and Metabase; identify trends; provide actionable insights.
  • Drive Strategic Modeling & Customer Insights : Lead marketing mix modeling, RFM segmentation, and collaborate with Martech and Data teams.
  • Apply Deep Knowledge of Web & Behavioral Analytics : Champion GA4 tracking, behavioral analytics tools like Amplitude or Mixpanel.
  • Be a Strategic Partner to the Business : Advise stakeholders, align analytics with business priorities, and communicate insights clearly.

    • WHAT YOU NEED TO SURF THE WAVE WITH US

  • 5+ years in data / analytics roles, with 2+ years managing a team.
  • Proven mentoring experience.
  • Strong communication skills to align stakeholders.
  • Hands-on SQL experience (querying, logic, understanding data warehouses).
  • Expertise in GA4, event structuring, and insights extraction.
  • Knowledge of attribution and marketing mix modeling.
  • Experience with Looker, Power BI, Metabase — dashboard creation that drives action.
  • Understanding of digital marketing metrics, funnels, experimentation, cohort analysis.

    • READY TO SURF?

    We look forward to your application. If you have questions, contact our recruiting team via : .

    ABOUT #ROADSURFER

    More than Europe's largest campervan rental company, we launched roadsurfer spots in 2021 — a platform for discovering and booking camping spots. We are growing fast. Join us on our journey. The roadsurfer philosophy : rent an RV, start your adventure, be happy. Come ride the wave with us.

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    Marketing Team Lead • Barcelona, Cataluña, España