Creative Social Copywriter (Beauty)

CRAFT is a global content production agency delivering creative excellence at scale. Our Madrid hub supports international clients with digital content that’s visually impactful, strategically aligned, and market-ready.

The Role

We’re looking for a native English Creative Social Copywriter with proven beauty category experience to concept and craft platform-native ideas and copy that stop thumbs and move people—from awareness to conversion. You’ll co-lead creative development for social-first campaigns (from concept / territories to toolkits and amplification), and partner with strategy, design, motion and production to bring ideas to life across TikTok, Instagram, Facebook, X, Threads, YouTube, Twitch and Pinterest.

What you’ll do

• Concept big ideas for social-first campaigns (always-on and launches) : territories, narratives, content pillars, hero assets, and creator / UGC angles.
• Amplify integrated campaigns : translate ATL / 360 platforms into channel-first ecosystems, toolkits, and formats tailored to each platform.
• Write and edit high-performing copy : hooks, captions, overlays, CTAs, community replies, scripts for short-form video.
• Operate in real time : reactive and community moments aligned with calendars, brand tone, and guardrails.
• Co-create with designers / motion to ensure words and visuals land together (storyboards, shot-lists, supers, end-cards).
• Partner on paid social variants (hook testing, lengths, compliance) to align organic and paid.
• Use insights to iterate : read performance, social listening and creative analytics to optimize messaging and formats.
• Localize / adapt for markets while preserving voice and cultural nuance.

What you’ll bring

Nice to have

What we offer

At Craft, we bring assets to life at speed and scale across languages, channels & cultures. We are a global, borderless network of over 1,300 creative makers and problemsolvers and our approach to content creation is informed by dataand powered by emerging production technology. Our work has earned awards and recognition at Cannes, the Effies, CLIOs and more.

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