Senior Product Manager – Workfully
About Workfully
Workfully is where recruiter solopreneurs own, monetize, and scale their talent audiences.
We’re building the world’s most trusted recruitment experience — a platform that connects companies and independent recruiters through one contract, one software, and full transparency.
Unlike agencies, Workfully isn’t a middleman. We’re creating the infrastructure that lets recruiters run scalable, digital‑first businesses, and lets companies access top recruiting expertise instantly, globally, and on demand.
About the Role
We’re looking for a Senior Product Manager to lead the growth of the recruiter side of our platform — the engine of Workfully’s marketplace.
Your Mission
Scale recruiter acquisition, onboarding, engagement, and retention — transforming hundreds of active recruiters today into tens of thousands of high‑performing solopreneurs tomorrow.
This is a growth‑focused product role that combines user research, funnel optimization, and data‑driven experimentation with a deep understanding of behavior, motivation, and product adoption.
You’ll work closely with Engineering, Design, and Marketing to build experiences that help recruiters join, succeed, and stay active on Workfully at scale.
What You’ll Do
- Own the recruiter product strategy — from acquisition to retention and engagement.
- Scale recruiter onboarding through frictionless, data‑driven user journeys and automation.
- Drive user growth metrics : WAU, activation rate, engagement loops, and retention.
- Analyze product funnels to identify drop‑offs and design experiments that drive conversion.
- Collaborate with Growth Marketing to align product and acquisition channels for maximum ROI.
- Work cross‑functionally with the General Manager, Recruiters, and Product Leadership to align on growth targets and delivery outcomes.
- Integrate AI and automation into onboarding, performance tracking, and recruiter engagement to improve scalability and personalization.
- Translate data into decisions : define metrics, run A / B tests, and iterate continuously.
Who You Are
5–8+ years of experience in Product Management for B2C, prosumer, or consumer marketplace software products, ideally from an early stage.Proven success in user acquisition, engagement, and retention growth.Strong background in growth loops, funnel optimization, behavioral product design, including gamification.Experience in product‑led growth settings where experimentation is key.Experience working with AI‑driven or automation‑first products is a strong plus.Data‑driven and analytical – fluent in metrics, experimentation, and insight synthesis.Hands‑on operator with a user‑first mindset and high product intuition.Strong collaboration and communication skills, able to work cross‑functionally with Product, Engineering, and Marketing.Based anywhere in Europe. English fluency required.Why Workfully
Shape the future of a €600B industry ready for disruption.Join one of Europe’s most ambitious HR tech startups.Work with a team building the AI‑powered platform for recruiter solopreneurs.Competitive salary, performance‑based bonus, and equity.Workfully — where recruiter solopreneurs own, monetize, and scale talent audiences.
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