Crm & Marketing Automation Specialist

Are you passionate about marketing automation, and using creating seamless customer journeys? Do you thrive on optimizing campaigns, personalizing experiences, and driving measurable results? And are you ready to make an impact on a fast-paced, industry-leading company? Yes? You should definitely read on! The role you will play You'll be owning and optimizing our marketing automation and CRM efforts to drive meaningful engagement across the entire customer lifecycle. Your work will include building targeted, automated campaigns that convert, to developing scalable workflows, lead scoring models, and personalized journeys that support demand generation, customer retention, and expansion. As a tech-led company with ambitious growth goals, we're looking to you to bring structure, insight, and performance to our CRM activities, ensuring data quality, compliance, and maximum impact. You'll thrive in this role if you're curious, detail-oriented, and excited about testing, learning, and refining strategies to continuously improve results. The team you’ll be a part of You will be a part of our innovative Global Marketing team, where forward-thinking professionals collaborate to push for marketing excellence and commercial impact. Reporting to the Data and Martech Lead, you will work closely with talented individuals in product marketing, content creation, and digital activation, who are ready to help you. Your team-members will be based in Valencia and Copenhagen, Denmark. If you want to make a difference, make it with us by… - Designing and executing targeted, automated experiences across email, website forms, and other owned channels using CRM and automation tools.

• Building and maintaining marketing workflows, email / form flows, sequences, and lead scoring models.
• Identifying and engaging new segments to drive audience growth and campaign scalability.
• Contributing to the lifecycle marketing strategy and automation roadmap, and enhancing the customer journey across all lifecycle stages.
• Monitoring and reporting on key KPIs (acquisition, engagement, retention, conversion), campaign effectiveness, and pipeline impact.
• Maintaining CRM data hygiene through list management, deduplication, and property updates.
• Ensuring all activities comply with GDPR and data privacy regulations.
• Collaborating cross-functionally with Product, Sales, and Customer Success to align marketing initiatives with business goals.
• Working closely with Paid Marketing, Content, and other marketing teams to execute cohesive, data-driven campaigns.
• Leveraging CRM insights for personalization across other channels (e.G., website personalization, paid media retargeting). Desired experience and competencies What does it take to work for LanguageWire? What you’ll need to bring - 2+ years of hands-on experience with CRM and marketing automation (HubSpot, Marketo).
• Experience executing email marketing campaigns and CRM projects.
• Strong analytical skills, detail-oriented and attention to data hygiene.
• Experience with Excel and Business Intelligence tools (e.G. Power BI).
• Familiarity with lead funnel metrics, customer journey mapping, and campaign performance KPIs.
• Excellent verbal and written communication skills in English.
• Understanding of GDPR and consent management within CRM and marketing.
• Working knowledge of HTML / CSS is a plus, but not a requirement. Our perks - Enjoy flat hierarchies, responsibility and freedom, direct feedback, and room to stand up for your own ideas - Internal development opportunities, ongoing support from your People Partner, and an inclusive and fun company culture - International company with over 400 employees. Offices in different location like Copenhagen, Aarhus, Stockholm, Varberg, London, Leuven, Lille, Paris, Sophia Antipolis, Munich, Montreal, Hamburg, Kyiv, Atlanta, Finland or Valencia - We take care of our people and initiate many social get-togethers from Friday Bars to Summer or Christmas parties. We have fun! - We have a hybrid work model called FlexiWire. We offer weekly flexibility, working three days in the office and two days from home. Together with your team, you can coordinate which days to collaborate in the office. - Over 200 great colleagues in the Valencia office belonging to different business departments - Excellent location in cool and modern offices in the city centre, with a great rooftop terrace and a view over the Town Hall Square - Private health insurance - Working in an international environment—more than 20 different nationalities - A dog friendly atmosphere - Big kitchen with access to organic fruits, nuts, biscuits, and coffee.
• Social area and game room (foosball table, darts, and board games) - Bike parking About LanguageWire At LanguageWire, we want to wire the world together with language. Why? Because we want to help people & businesses simplify communication. We are fuelled by the most advanced technology (AI) and our goal is to make customer's lives easier by simplifying their communication with any audience across the globe. Our values drive our behaviour We are curious. We are trustworthy. We are caring. We are ambitious. At LanguageWire, we are curious and intrigued by what we do not understand. We believe relationships are based on honesty and responsibility, and being trustworthy reinforces an open, humble, and honest way of communicating. We are caring and respect each other personally and professionally. We encourage authentic collaboration, invite feedback and a positive social environment. Our desire to learn, build, and share knowledge is a natural part of our corporate culture. Working at LanguageWire — why we like it :

I love how dynamic my role as a Marketing & Event Specialist is at LanguageWire. I enjoy the collaborative environment that encourages new ways of thinking and allows me to bring new ideas to the table. Being able to see the impact of our events on our customers is rewarding. It's fulfilling to be part of a team that listens to and engages with our customers.” (Ted, Marketing & Event Specialist, Valencia) Yes, to diversity, equity & inclusion In LanguageWire, we believe diversity in gender, age, background, and culture is essential for our growth. Therefore, we are committed to creating a culture that incorporates diverse perspectives and expertise in our everyday work. LanguageWire’s recruitment process is designed to be transparent and fair for all candidates. We encourage candidates of all backgrounds to apply, and we ensure that candidates are provided with an equal opportunity to demonstrate their competencies and skills. Want to know more? We cannot wait to meet you! So, why wait 'til tomorrow? Apply today! If you want to know more about LanguageWire, we encourage you to visit our website!