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Product Marketing Manager

Product Marketing Manager

Quilosa - Selena Iberia, S.L.U.Madrid, Community of Madrid, Spain
Hace 28 días
Descripción del trabajo

We are seeking a Product Marketing Manager to lead end-to-end Marketing activities for selected product categories, in close collaboration with HQ Product Category Management , HQ Marketing Communication, local MarComm, and Training teams

ROLE DESCRIPTION

A successful candidate will be in charge of the following four functioning areas :

1. Overall Marketing Management and Product Portfolio Management

  • Preparing Annual Operating Plan for the managed product category - including key marketing activities, distribution of marketing budget
  • Co-creation of the Annual Category Growth Plan for the managed product group in the local market, and monthly monitoring of the implementation of the Plan
  • Product sunsetting management - recommendation of products to be retired and preparation of activities to effectively close the index
  • Monitoring and analysis of competitor activities
  • Conducting market research and analysis in cooperation with HQ Marketing
  • Visits to the market (distributors and contractors) to deepen knowledge of their needs and better understand them

2. Product Marketing for the local market

  • Commercialization of products (new and refreshed products)
  • Participating in determining price positioning for the managed category along with the the correct benchmark - in cooperation with HQ Product Management
  • Verification of recommended shelf prices - in cooperation with HQ Pricing Management
  • Preparing proposals for solutions to execute needed price changes
  • Overseeing margin levels - flagging risks , developing actions to improve margins (e.g. : limit Trade promotions, price increases)
  • Implementing product positioning incl. pricing
  • Benchmarking products - determining the main competitors, how they communicate, and what their advantages are

    • 3. Marketing Communication

  • Planning and managing execution of communication campaigns at the country level - in coordination with HQ MarComm. Supervising timely implementation.
  • Organizing events and loyalty programs (planning and execution of the activities). Preparation of communication briefs for planned activities (e.g. for trade fairs)
  • Working with Sales to prepare presentations for key customers
  • Cooperation in planning Trade promotions and Sales support
  • Verification of content in catalogs prepared for Architects and Construction Companies
  • Cooperation with industry associations

    • 4. Training

  • Collaboration in preparation of webinars and customer trainings – content adaptation, content briefs and content for local webinars, and targeting / outreach briefs
  • Preparation of presentations for short product trainings for local Sales
  • Training for Sales force - preparation / localization of presentations and delivery

    • QUALIFICATIONS

    Required

  • Bachelor's degree.
  • Minimum 5 years of leadership experience in product marketing of commercial products, with a proven track record of responsibility for a product category overall success
  • Minimum 3 years of experience in working in a large, internation, matrix based organization focused on profitable growth
  • Minimum 3 years of marketing experience with products, which share similarities to Building Adhesives and Sealant in terms of technology, target professions, and / or go to market.
  • Strong analytical skills and ability to translate data into actionable insights
  • Excellent communication and interpersonal skills, with the ability to effectively collaborate with diverse teams and stakeholders.
  • Fluency in written and spoken English and fluency in written and spoken Spanish
  • Can-do, hands-on attitude. Strong problem-solving abilities and a proactive approach to identifying and addressing challenges
  • Demonstrated focus on End User accompanied by strong proven capability to support Channel Partners
  • Ability to inspire and motivate team members towards a common goal
  • Experience working with Agile methodologies and tools such as JIRA or Trello.

    • Preferred

  • General Marketing or Product Marketing experience in the Building Materials industry with deep understanding of technology trends and industry best practices in product marketing and product management
  • Product Management experience in a similar manufacturing industry
  • Good command of spoken and written Portuguese