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Digital Performance Marketing Specialist

Digital Performance Marketing Specialist

beBeedigitalmarketingBarcelona, Cataluña, España
Hace 9 días
Descripción del trabajo

We are seeking a skilled Digital Performance Marketing Manager to join our team.

This role will involve planning, implementing and analyzing Paid Performance Marketing campaigns across different brands and products with a strong focus on Search Engine Marketing (SEM).

  • Developing and executing SEM strategies to drive business growth and increase revenue.
  • Managing large budgets for Paid Search campaigns and optimizing ad spend for maximum ROI.
  • Collaborating with cross-functional teams to ensure seamless execution of marketing campaigns.
  • Analyzing campaign performance data to identify trends and opportunities for improvement.
  • Staying up-to-date with industry trends and best practices in digital marketing.

Key Responsibilities :

  • Full ownership of performance for a specific market or product area.
  • Identification of growth opportunities, testing hypotheses and scaling winning tests to increase performance marketing traffic at a given target.
  • Deliverance of performance reports and insights to the team and internal stakeholders promoting new ideas and methods.
  • Addressing and escalating campaign performance issues, performing regular optimization of marketing campaigns.
  • Optimizing accounts to target, management of roadmaps and ensuring timely delivery.
  • Working closely with IT team on creating, managing and developing tools to automate bids, landing page optimization, reporting.
  • Establishment of new processes and improvement of existing campaigns with automation solutions.
  • Supporting internal sharing of knowledge through training and coaching.
  • Adherence of Performance Marketing best practice at all times.

    • Requirements :

  • 4 years in Performance Marketing, with a preferred focus on SEM.
  • Excel skills : interpretation and analysis of big chunks of data from multiple sources.
  • Dynamism and analytical skills with a data-driven approach.
  • Ability to leverage data to influence marketing decisions.
  • Experience managing large budgets for Paid Search campaigns.
  • Automated bidding (GoogleAds, SearchAds360, etc).
  • Mysql, BigQuery.
  • A / B test tools.

    • What We Offer :

  • A dynamic team in an inclusive international environment.
  • Career growth thanks to our internal mobility perspective.
  • A flexible schedule with a shorter working week (36h), including a 4-hour morning on Friday.
  • The possibility to work partially or fully remote according to local laws.
  • Continuous training thanks to our company platform.
  • Employee discounts on travel.
  • Two days off per year for volunteering.
  • Free snacks, hot drinks, water, beverages at our offices.
  • A welfare platform with dedicated discounts with more than 1500 partners.

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    Digital Marketing Specialist • Barcelona, Cataluña, España