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User Acquisition Lead

User Acquisition Lead

buscojobs Españamadrid, España
Hace 14 horas
Descripción del trabajo

WildCard is scaling casual, ad-monetized, retentive mobile games with performance-focused, creative-driven user acquisition (UA). We have a unique approach and structure that makes us hyper-effective.

We’re looking for an Architect, not just a media buyer or analyst. Someone who knows how to build processes, pace budgets, work hand in hand with data teams, scale spend, and grow revenue 100% YoY.

As UA Lead, you’ll own paid media strategy across games, shaping launch and scale cycles alongside Creative and Product leadership. This role demands a deep understanding of mobile gaming dynamics, performance marketing rigor, and data-driven decision making.

  • Own campaign management and optimization, focusing on in-app ad networks (AppLovin, Unity, Mintegral, etc.) and incentivized channels.
  • Propose, allocate, and pace multi-title UA budgets.
  • Collaborate cross-functionally to move fast on launches, scale bets, and creative iterations.
  • Build and mentor a growing UA team over time.
  • Define the vision for UA data visualization, cohort tracking, and creative testing insights.
  • Partner with our central data team on advanced projects like LTV modeling and incrementality analysis.
  • Lead core ad monetization tasks : blocking competitors, network onboarding, AB test identification and execution.
  • Establish operational excellence through processes, dashboards, playbooks, and a trained team.

Qualifications

  • 4+ years in performance marketing for mobile apps, ideally with experience in in-app ad networks and the SKAN ecosystem nuances.
  • Hands-on experience setting up and scaling apps via MMPs (AppsFlyer, Adjust, Kochava).
  • Strong analytical skills—familiar with cohorts, payback curves, and ROAS models.
  • Clear communicator capable of working with some PST hours overlap.
  • Why WildCard?

    You won’t just be managing campaigns. You’ll be helping architect the growth engine of a profitable, scaling games studio. Expect more ownership, more impact, and less red tape.

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